Director, Campaign Operations and Event Marketing at American Arbitration Association | New York City, NY | $125K/yr – $132K/yr

American Arbitration Association

Director, Campaign Operations and Event Marketing

New York City, NY (Hybrid)

$125K/yr – $132K/yrSenior Level6+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

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Job Summary

Own end-to-end event marketing campaigns with cross-functional orchestration, from planning to post-event follow-up, tied to clear goals, audiences, and success metrics.

Campaign Ownership: End-to-end event campaign execution and timeline management.
Cross-Functional Alignment: Coordinate inputs from BD, Content, Creative, and partners.
Metrics & Optimization: Define success metrics, track registrations, attendance, engagement, and post-event follow-ups.

Job Description

Campaign Operations: Serve as the central point of coordination for campaign execution, managing inputs from Business Development, Content, Creative, and external partners.
Event Strategy: Partner with Business Development and internal stakeholders to define the “why” behind events, including goals, target audiences, and success metrics.
Status Visibility: Maintain clear visibility into campaign status using Monday.com, ensuring all stakeholders understand timelines, responsibilities, and progress.
Risk & Bottlenecks: Proactively identify and resolve bottlenecks, gaps, and risks.
End-to-End Campaigns: Own end-to-end execution of marketing campaigns for events, from initial planning through post-event follow-up.
Campaign Timelines: Develop and manage campaign timelines, ensuring all deliverables are completed on schedule and aligned to campaign goals.
Marketing Plans: Partner with Business Development / internal clients to translate event objectives into actionable marketing plans that achieve business objectives.
Event Landing Pages: Develop and manage event landing pages
Post-Event Follow-Up Strategy: Partner with Business Development to define clear post-event follow-up strategies, including lead handoff, outreach timing, and coordinated engagement plans.
Post-Event Campaigns: Execute post-event follow-up campaigns, including segmented communications for attendees and non-attendees.

nurture sequences to extend engagement beyond the event.
Track and report on key campaign metrics such as registrations, attendance, and engagement.
Conduct event post-mortems to collect feedback and drive ongoing improvement.
Partner with internal creative team and external creative agency to manage the development of all creative campaign assets, including email graphics, signage, print materials, and event collateral.
Create event emails, developing compelling and differentiated cadence to drive interest and registrations
Ensure consistency and quality across all touchpoints.

Customer Engagement: Medical, dental, orthodontia, and vision coverage
Student Loan Relief: a student loan repayment program
Retirement Plan: a 403(b) retirement plan with substantial company match
Pet Insurance: discounted pet insurance
Paid Time Off: generous paid time off

American Arbitration Association

The American Arbitration Association® (AAA®), with its long history and experience in the field of alternative dispute resolution, provides services to individuals and organizations who wish to resolve conflicts out of court.The AAA role in the dispute resolution process is to administer cases, from filing to closing. The AAA provides administrative services in the U.S., as well as abroad through its International Centre for Dispute Resolution® (ICDR®). The AAA's and ICDR's administrative services include assisting in the appointment of mediators and arbitrators, setting hearings, and providing users with information on dispute resolution options, including settlement through mediation. Ultimately, the AAA aims to move cases through arbitration or mediation in a fair and impartial manner until completion.Additional AAA services include the design and development of alternative dispute resolution (ADR) systems for corporations, unions, government agencies, law firms, and the courts. The Association also provides elections services as well as education, training, and publications for those seeking a broader or deeper understanding of alternative dispute resolution.

Founded in 1926

New York, New York, USA

1.3K employees (27 in marketing)

www.adr.org