Director, Business Development Marketing

District of Columbia, USA (Hybrid)

$100K/yr – $115K/yrDirector/Executive3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the SEIA membership growth engine by aligning marketing with revenue, sponsorships, and events while overhauling channels and tech to drive acquisition, retention, and engagement.

Growth & lifecycle ownership: drive membership recruitment, retention, upgrades, and engagement across email, website, social, digital advertising, and content.
Platform & measurement: lead CRM integration, automation, analytics tooling, reporting, and budgeting to inform growth decisions.
Team & partnerships: provide leadership, coaching, and vendor management while partnering with Business Development to hit membership revenue, sponsorship, and event goals.

Job Description

Own the SEIA membership growth engine by aligning marketing with revenue, sponsorships, and events while overhauling channels and tech to drive acquisition, retention, and engagement.

Growth & lifecycle ownership: drive membership recruitment, retention, upgrades, and engagement across email, website, social, digital advertising, and content.
Platform & measurement: lead CRM integration, automation, analytics tooling, reporting, and budgeting to inform growth decisions.
Team & partnerships: provide leadership, coaching, and vendor management while partnering with Business Development to hit membership revenue, sponsorship, and event goals.

Solar Energy Industries Association

4.3 Glassdoor

The Solar Energy Industries Association (SEIA®) is leading the transformation to a clean energy economy, creating the framework for solar to achieve 30% of U.S. electricity generation by 2030. SEIA works with its 1,000 member companies and other strategic partners to fight for policies that create jobs in every community and shape fair market rules that promote competition and the growth of reliable, low-cost solar power. SEIA employees are passionate, forward-thinking leaders that start every day knowing that their work makes a difference. SEIA values diversity and fosters an inclusive, lively company culture that celebrates team success. SEIA has earned numerous awards for its work and company culture and was named by the Washington Post a 2024 Top Workplace and a Best Nonprofit to Work for by the Nonprofit Times.

Founded in 1974

Washington, District of Columbia, USA

581 employees (29 in marketing)

SEIA.ORG

85% recommend to a friend

80% CEO approval