Director of Brand & Strategy at | Boston, MA

Director of Brand & Strategy

Boston, MA (Unknown)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Own Beam’s brand strategy and go-to-market storytelling across products, PR, social, partnerships, and brand campaigns.

Drive product positioning and messaging with product/marketing teams.
Must-have: 8+ years in brand strategy/marketing with senior-level experience.
Standout: Proven ability to build a PR function and secure earned coverage.

Product Positioning: In close partnership with product and marketing teams, define and maintain how each Beam product is messaged and differentiated across all touchpoints.
Product Marketing: Own the launch strategy and go-to-market planning for new products.
Brand Marketing: Lead brand campaigns and initiatives that drive awareness and affinity
PR & Earned Media: Build Beam’s PR function from the ground up. Develop media relationships, manage agency partners, and drive coverage
Organic Social: Lead content planning and channel direction to keep the brand present and authentic, separate from paid efforts.
Branded Partnerships & Events: Identify and manage brand partnerships based on strategic fit, audience overlap, and cultural relevance. Oversee event marketing strategy, from owned activations to partner and sponsorship opportunities that put Beam in front of the right audiences.
Rebrand Testing & Rollout: Partner with the VP of Brand & Creative to support any rebrand efforts, including message testing, stakeholder alignment, phased rollout planning, and ensuring consistency across channels during the transition.

8+ years in brand strategy, brand marketing, or a related field, with at least 3 years in a senior or director-level role
Strong grasp of product positioning and messaging, with the ability to translate product benefits into clear, compelling narratives
Experience building or managing a PR function, with existing media relationships and a track record of driving earned coverage
Fluent in organic social as a brand channel, with a point of view on how brands show up authentically in culture
A natural instinct for guiding copywriting and messaging
Experience leading brand campaigns from brief through execution and measurement
Background in consumer products, wellness, CPG, or high-growth DTC preferred
Highly collaborative, with strong communication skills and comfort presenting to senior stakeholders
A builder mentality, comfortable with ambiguity and energized by creating structure from scratch