Director, Brand Strategy at BGB Group | USA | $140K/yr – $175K/yr

BGB Group

Director, Brand Strategy

USA (Remote)

$140K/yr – $175K/yrDirector/Executive7+ years expFull time

Posted 7 weeks ago

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Job Summary

Own brand strategy rigour for pharma and life sciences, turning market, customer, and competitive insights into POVs, client-ready positioning, and strategic briefs that guide creative and engagements.

Take point on research-driven brand frameworks and insight-driven communications that shape client strategy.
Lead or mentor teams on brand positioning, creative briefs, and meaningful client deliverables across engagements.
Drive new business support and strategic planning in client pitches and presentations while growing leadership on high-impact projects.

Job Description

Responsibilities

Developing in-depth market, customer and competitive analyses
Uncover customer insights
Identifying key questions, issues/opportunities and insight areas
Assist in developing POVs on brand and category dynamics
Serve as the internal team “expert” for planning and developing strategy and communications
Play a key role in the planning and execution of strategic client engagements
Growing involvement and leadership in such projects as building brand positioning and crafting creative briefs that clearly articulate strategy and inspire creative teams
Assist on new business pitches and participate in client presentations
Mentoring or managing team members

Requirements

5-7+ years of experience in brand strategy and planning within an advertising agency environment, with 2+ years working in a pharmaceutical, biotech, or life sciences category
Experience developing brand positioning, strategic frameworks, and insight-driven communications
Strong understanding of market research, competitive analysis, and customer insight development
Proven ability to contribute to client engagements and new business initiatives
Demonstrated ability to mentor or manage junior team members

BGB Group

In 2005, two young entrepreneurs set out to build the agency of the future...Where scientific acumen and creative innovation would seamlessly merge.Today, BGB is an independent agency of ~ 500 employees with headquarter offices across the US and UK delivering the best in healthcare advertising, medical communications, strategic consulting, and payer & market access. We foster a team culture that brings a passion for transformational science, encourages curiosity, inspires creativity and instills the value of collaboration and teamwork.BGB's core solutions include a unique blend of data-driven strategy, creative prowess and agile execution. We leverage our strengths in 3 dimensions of science - medical science, behavioral science, and data science to provide a comprehensive approach to supporting brands. BGB is known for best-in-class medical support integrated into all capabilities, delivering expertise, agility, collaboration, and innovation. BGB is customer obsessed and results driven with a proprietary, AI-driven approach to strategic, creative, and performance processes. The agency uses this approach across medical communications, promotional advertising, scientific consultancy, payer and market access, and creating compelling scientific stories that ultimately change customer beliefs and behaviors to drive brand growth.

Founded in 2005

New York, New York, USA

537 employees (155 in marketing)

www.bgbgroup.com