Director, Brand Strategy

New York, USA (Hybrid)

$120K/yr – $160K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Drive brand strategy and partnerships for experiential, culture-driven growth across entertainment and culture ecosystems.

  • Own strategic work across priority accounts, aligning with senior leaders on partnerships and experiential platforms.
  • Must-have: 8–10 years of strategy experience across creative, cultural, or specialist agencies or brand-side roles.
  • Standout: Proven ability to translate insights into activation roadmaps and culture-driven campaigns.

Job Description

Responsibilities

  • Leading day-to-day strategic work across priority accounts , serving as a trusted partner to senior brand leaders and supporting VP+ leadership in C-suite engagement—particularly across partnerships, experiential platforms, and entertainment-driven growth.
  • Driving strategy at the intersection of brands, talent, and rights-holders , collaborating closely with creative, partnerships, and WME counterparts to develop culturally resonant, commercially sound platforms that extend beyond campaigns into ecosystems.
  • Developing strategic approaches to partnerships and experiential marketing , including sponsorship strategy, brand-talent collaborations, live experiences, cultural moments, and IP-led activations.
  • Playing a key role in business development (new and organic) , contributing to and at times leading strategic thinking for pitches and growth opportunities.
  • Ensuring strategic rigor from insight through execution , translating cultural intelligence, audience understanding, and brand POVs into clear creative territories, experience design principles, and activation roadmaps.
  • Contributing to entertainment-adjacent strategy , across film, television, music, sports, fashion, and creator ecosystems—helping brands navigate how (and when) to authentically participate in culture.
  • Partnering closely with Account and Operations teams to deliver strategically grounded work, balancing ambition with feasibility and helping teams navigate complexity, scope, and evolving client needs.
  • Managing and mentoring strategists and junior team members , while contributing to the growth and development of the broader Strategy team.
  • Contributing to the evolution of the agency’s strategic product and frameworks , particularly in support of non-traditional marketing models and partnership-led growth.
  • Participating in external thought leadership opportunities as appropriate , contributing to 160over90’s voice in culture-driven strategy.

Requirements

  • 8–10 years of strategy experience across creative, cultural, or specialist agencies (experiential, partnerships, PR, digital), brand-side, or a combination of both.
  • Demonstrated leadership experience (2–4 years) leading workstreams, projects, and small-to-mid-sized teams across a range of clients.
  • A strong track record of developing effective strategy —ideas that translate across channels and drive meaningful business and cultural impact.
  • Exceptional storyteller and presenter , with the ability to craft clear, compelling narratives and contribute to selling “the thinking” to senior clients.
  • Fluent in core strategy frameworks , with a hands-on approach—comfortable both shaping the thinking and building the work.
  • Experience contributing to and supporting new business efforts , helping to grow accounts and identify opportunities for expansion.
  • Strong collaborator across disciplines , with the ability to navigate stakeholders and build productive relationships within a complex organization.
  • Proven ability to manage and mentor junior talent , fostering growth, craft, and confidence within the team.
  • Entrepreneurial mindset , adaptable to evolving ways of working and motivated to push the work—and the agency—forward.
  • Excellent written and verbal communication skills , with the ability to articulate a clear POV and bring others along.
  • Strong strategic instincts grounded in curiosity, empathy, and cultural awareness.
  • Experience working with research and insights , with the ability to leverage tools and translate findings into actionable strategy.
  • As for your qualifications, we care more about you and your work than your school.

Benefits

  • robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.
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160over90

160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property and brands. Follow our story at 160over90.com

Founded in 2000
New York, New York, USA
910 employees (221 in marketing)

Traffic Signals

Monthly Visitors
14.1K
Traffic Source Mix
Search
39.3%
Direct
49.9%
Referral
5.4%
Social
4.2%
Paid
1.2%

Headcount Trend

Current headcount: ~910

Marketing Team

Marketing Team Size
109 (12% of company)
Median Career Experience
10 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
2

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