Director, Brand Reach & Communications at Grassroots Carbon | San Antonio, TX

Grassroots Carbon

Director, Brand Reach & Communications

San Antonio, TX (On-site)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 3 months ago

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Job Summary

Lead multi-channel communications for Grassroots Carbon, building national media momentum and CEO visibility.

Own strategy from roadmap to execution
Proven track record in national media, op-eds, and bylines
Background in climate/sustainability or mission-driven startups with independent work

Job Description

Responsibilities

Build and own a multi-channel communications strategy with a clear roadmap across earned media, owned content, and social
Steward the Grassroots Carbon narrative — our position as the leader in delivering high quality, nature-based, carbon removal solutions, soil science, and ranching partnerships.
Create a consistent communications calendar — not episodic campaigns
Pitch and place stories in national outlets (WSJ, Bloomberg, NYT, FT) and industry publications covering climate, agriculture, and carbon markets
Build direct relationships with journalists, editors, and podcast hosts — no agency intermediary
Secure CEO features, interviews, and profiles with meaningful audience reach
Write and place CEO bylines, op-eds, and essays for carbon buyers, investor, and policy audiences
Pursue podcast appearances and Substack relationships in climate, regenerative ag, and sustainability
Translate complex science into compelling narratives for non-technical audiences
Own and grow LinkedIn with consistent, high-quality content

Requirements

5–8 years in communications, PR, journalism, or content strategy with a track record of national earned media placements
Strong writer — op-eds, pitches, scripts, and social copy with equal facility
Demonstrated ability to build sustained media momentum, not just one-time launches
Background in journalism, climate/sustainability, or mission-driven startups preferred
Familiarity with corporate sustainability, policy, or investment audiences is a plus
Self-directed and entrepreneurial — sets strategy, owns execution, operates without a large team
Genuinely aligned with Grassroots Carbon’s mission in regenerative agriculture and soil carbon
Willing to travel for media appearances, industry events, and ranch visits
A portfolio of placed stories and authored content you drove from pitch to publication
A communications strategy you built from scratch — approach, sequencing, and measured outcomes

Preferred

Background in journalism, climate/sustainability, or mission-driven startups preferred
Familiarity with corporate sustainability, policy, or investment audiences is a plus

Benefits

Health insurance plan with $0 deductible and $0 co-pay.
Dental and vision insurance.
Flexible spending account option.
Open Paid Time Off Policy plus 9 paid holidays per year.
401(k) savings plan.
Company-paid Life and AD&D coverage.
Educational materials and expenses to support continuing education opportunities.

Grassroots Carbon

Powered by nature to achieve impacts far beyond carbon removal.Grassroots Carbon built the leading grasslands soil carbon company focused on empowering ranchers to implement regenerative land management practices on U.S. grasslands.Based in San Antonio, Texas, Grassroots Carbon created a foundation of scientific rigor, quality, and trust that allows leading companies like Microsoft, Marathon Oil, HEB, Shopify, and Nestle to reach their carbon reduction goals. Learn more about our company's mission, vision and values at https://grassrootscarbon.com/

Founded in 2021

San Antonio, Texas, USA

38 employees

www.grassrootscarbon.com