Responsibilities

• Own the sponsored influencer content strategy end-to-end, collaborating cross-functionally with creative and marketing teams
• Manage a team to build and manage a roster of paid influencer partners across tiers and platforms, ensuring alignment with brand voice, audience fit, and campaign goals
• Develop and manage the influencer partnerships budget
• Evaluate performance of sponsored placements against defined KPIs and use those insights to continuously refine strategy
• Identify, pitch, and close brand partnership deals - from co-branded campaigns and product collaborations to joint in-real-life activations
• Build and manage a pipeline of prospective partners in the health, wellness, fitness, and lifestyle space
• Negotiate terms, manage contracts, and own the relationship from pitch through execution
• Measure and report on partnership performance
• Lead all PR strategy & execution - setting priorities, reviewing pitches, and holding all PR activity accountable for coverage and placement goals
• Serve as the internal point of contact for all PR activity, ensuring agency efforts are aligned with product launches, brand moments, and company news

Requirements

• 6+ years of experience in brand partnerships, PR, or a related external-facing marketing role
• Experience managing a team, holding them accountable to outcomes
• Proven track record closing brand partnerships and building sponsored content programs
• Experience owning and managing a budget, including spend allocation, and performance-based optimization
• Familiarity with podcast landscape in health, wellness, or lifestyle
• Strong negotiator and communicator - you're confident leading a team, talking to Founders and closing brand deals
• Data-informed approach to measuring the value of earned and paid media placements
• Highly self-directed with strong relationship-building skills

Preferred

• Background in supplement, nutrition, or CPG marketing (recommended)
• Existing network of podcast producers, influencers, or media contacts in the wellness space (recommended)
• Experience supporting product launches from a PR and partnerships angle (recommended)

Benefits

• Paid time off (flexible)
• Paid holidays
• Insurance: Health, dental, vision, basic life, AD&D
• 401(k) + Company match
• Eligible for company bonus plan
• Free product allowance