Responsibilities

• Set and own the annual brand plan, translating consumer insight into breakthrough points of view and campaigns that drive awareness, guest engagement, and market share
• Drive menu innovation and execution– ensuring that we’re staying at the forefront of culinary culture and placing bets that drive the business forward, engaging our customers, while ensuring operational excellence and feasibility
• Lead go-to-market strategy for new product and menu launches, ensuring a flawless, consistent guest experience across all media touchpoints and in-restaurant
• Own the annual brand planning and business-case process, partnering with Finance on the annual operating plan (AOP), budget, and forecasts, and allocating resources across channels with a clear focus on ROI and measurable business impact
• Influence and align senior leadership behind the brand strategy and annual marketing calendar, presenting recommendations and building the business case for major programs
• Lead, coach, and develop the Brand Marketing team, building the capability and structure needed to deliver against sweetgreen’s growth goals
• Direct internal and external partners, including experiential, PR, social, digital, media, creative, and agency teams, to execute the successful launch of brand campaigns
• Partner cross-functionally with Culinary, Consumer Insights, Creative, Digital, and Operations to bring insight-based communications, packaging, and product innovation to life, measuring success against established KPIs
• Serve as a senior brand steward, continuously assessing the competitive landscape, consumer trends, and culture to keep sweetgreen ahead of what’s next
• This role is based in-office 4 days per week at the Sweetgreen Support Center in Los Angeles

Requirements

• Minimum 4-year degree; MBA preferred
• 10+ years of brand-building and culturally driven integrated marketing communications experience, ideally within restaurant, food and beverage, retail, or consumer brands
• 4+ years leading and developing marketing teams, including managing managers
• Demonstrated track record owning brand strategy and delivering breakthrough, full-funnel go-to-market campaigns and product launches
• Demonstrated track record overseeing menu strategy for a food brand
• Experience owning a marketing budget and P&L accountability, including business-case writing and annual planning, with a history of measurable business results
• Proven success managing agency and cross-functional partners to deliver integrated campaigns at scale

Preferred

• Strategic brand leader who can set a compelling vision and translate it into clear plans and priorities for the team
• Proven people leader and coach who builds, develops, and inspires high-performing teams
• Strong financial and business acumen, with a spirit of ownership and comfort managing budgets and driving ROI
• Exceptional communicator and cross-functional collaborator who influences at all levels of the organization
• Skilled at using consumer insights and data to drive decision-making
• Deep relationships with, and the ability to get the best from, internal creative teams and external agency partners
• Curious, culturally fluent, and positively resilient in a fast-paced, high-growth environment