Responsibilities

• Develop and lead North America brand strategy, including positioning, core messaging, value narrative, and premium brand identity aligned with FemTech and wellness for women.
• Build a cohesive, emotionally resonant content system across social, video, editorial, and digital experiences that reflects “Warm, Wise, and Empowering” brand energy.
• Lead integrated brand campaigns, product launch storytelling, and moments that drive brand prestige, engagement, and desirability.
• Curate and partner with high-quality, brand- aligned influencers, creators, medical experts, and platforms to build credibility and authentic reach.
• Drive media relations, press, and credibility-building initiatives to strengthen brand authority in women’s health, wellness, and consumer tech.
• Cultivate an engaged, loyal community that identifies with the brand’s mission and values.
• Oversee visual identity, digital experience, and brand touchpoints to ensure premium, consistent, and female-centric design expression.
• Build and lead a lean, high-performing brand marketing team to execute brand building with clarity, quality, and consistency.

Requirements

• 8+ years of brand marketing experience in premium DTC, beauty, wellness, FemTech, lifestyle, or consumer tech / wearables brands.
• Track record of building a brand from early stage, defining voice, positioning, and driving meaningful brand awareness.
• Experience with premium / luxury positioning, storytelling, and design-driven marketing; understand how to build desire and prestige.
• Ability to connect with women’s needs, wellness journeys, aesthetic preferences, and cultural tone.
• Strong strategic thinking combined with creative judgment; can balance big-picture brand building with execution.
• Full-cycle brand campaign experience; familiarity with influencer ecosystem and media landscape.
• Experience building, leading, and developing a marketing team.
• U.S. based; eligible to work full-time in the U.S.

Preferred

Benefits