Responsibilities

• Lead development of the overall Flushable Wipes brand and category strategy, defining long-term growth opportunities aligned with Honest’s Adult Operating Unit priorities and broader company growth objectives.
• Own the development and execution of annual and long-range growth plans, including innovation strategy, portfolio architecture, pricing strategy, and media priorities.
• Translate deep consumer, shopper, and competitive insights into differentiated strategies tha expand category relevance and drive adoption among new users.
• Own business performance, including evaluating results, diagnosing opportunities and risks, and adjusting plans to deliver against revenue, margin, and market share goals.
• Partner with Supply Chain, Sales Planning, and Finance to inform demand forecasting and actively participate in monthly S&OP processes, ensuring forecasts reflect business strategy, innovation timing, promotional plans, and market dynamics to support strong in-stock performance and efficient inventory management.
• Lead cross-functional alignment across sales, finance, analytics, legal, regulatory, supply chain, and creative teams to deliver integrated business plans and ensure strong execution across channels.
• Partner closely with Sales and Category Management to shape customer strategies, lead brand inputs to key retailer meetings, and strengthen both in-store and online shopper experiences.
• Lead flushable wipes strategic product pipeline development identifying opportunities to expand the category, optimize assortment, and prioritize investments based on long-term value creation.
• Deliver strategic guidance and prioritization to cross functional partners on the creative and integrating marketing and communications teams on the execution of packaging and marketing campaigns/ assets ensuring strong shopability, clear product benefits, and strong reinforcement of Honest’s differentiated positioning.
• Partner with media and digital teams to develop effective awareness and conversion strategies across retail media, Amazon, and national campaigns, ensuring investments drive both brand equity and commercial results.

Requirements

• Bachelor’s degree
• 10+ years experience in brand management, marketing, or general management within a leading CPG organization with both Innovation and activation experience.
• Proven track record of owning and growing a business or category with measurable impact on revenue, market share, and profitability
• Strong strategic and analytical capabilities, with experience translating insights into actionable growth plans
• Experience leading cross-functional teams and influencing senior stakeholders in complex organizations
• Experience working with major retail partners (mass, club, drug, grocery) and eCommerce platforms, including Amazon
• Strong understanding of portfolio management, innovation development, and commercialization processes
• Experience managing packaging restages or product renovations
• Excellent communication skills with the ability to synthesize complexity and present clearly to executive leadership

Preferred

• MBA or similar advanced degree
• Experience in personal care, hygiene, or adjacent consumer health categories
• Experience scaling emerging or high-growth categories
• Experience launching or managing national marketing campaigns
• Experience working in categories requiring consumer education or behavior change
• Tik Tok Shop Channel Experience

Benefits

• Comprehensive Health & Wellness 🏥: We’ve got you covered with top-tier health, dental, and vision plans to keep you and your family feeling great.
• 401k with Company Match 💰: Your future matters to us. We match your 401k contributions to help you secure a strong financial future.
• Wellness & Fitness 💪: Stay healthy with a monthly fitness reimbursement and, for those in our Playa Vista office, an onsite gym to keep you active and energized.
• Work-Life Balance ⚖️: We value your time. We provide a generous and flexible vacation policy to relax, recharge, and spend time on what matters most.
• Family-Friendly Leave 👶: Growing your family? We offer generous maternity and paternity leave to support you during this exciting journey.
• Ownership & Equity 💼 : Ownership isn’t just a mindset here—it’s real. Every full time employee is granted equity, giving you a direct stake in our future. When we win, you win.
• Education Reimbursement 🎓: We’re committed to your growth—whether it’s for professional development or a new passion, we offer education reimbursement to help you learn and level up.
• Pet Insurance 🐾: We love your furry family members too! Our pet insurance ensures your pets are taken care of, because they’re part of the family.