Director, Brand Insights and Strategy at Wonder | New York, USA

Wonder

Director, Brand Insights and Strategy

New York, USA (Hybrid)

Salary Not AvailableDirector/Executive12+ years expFull time

Posted 2 months ago

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Job Summary

Lead brand insights and strategy for Wonder, guiding narrative-driven research and executive-ready storytelling.

Own the narrative strategy, designing journeys from data to a persuasive leadership-ready story.
Must-have: 12+ years in brand planning or strategic insights with agency/tech startup exposure.
Standout: Executive presence and ability to influence C-suite and VP stakeholders.

Job Description

Responsibilities

Master the Story: You will design and deliver narrative-driven journeys from the ground up, synthesizing disparate data into a persuasive visual story that makes the path forward undeniable for leadership and cross-functional stakeholders alike.
Provoke the Dialogue: You will identify strategic opportunities and provoke productive discourse with insights that shift business logic and drive high-level decision-making.
Active Infusion: You are a day-to-day partner to the Growth and Creative teams, proactively injecting consumer and cultural intelligence into the DNA of the work to ensure it is not just efficient, but resonant.
The Strategic Conscience: You ensure our high-velocity tactics remain rooted in brand truths and acute consumer relevance. You provide the foundational logic required to execute with precision, ensuring short-term wins do not compromise long-term brand equity or the resonance of our connection with the customer.
Build the Engine: Design and own the annual learning agenda. You will prioritize research workstreams that solve for high-level business goals, ensuring the organization is proactively filling knowledge gaps before they become bottlenecks.
Optimize the Stack: Identify, vet, and manage a world-class roster of research partners. You are responsible for vendor ROI and ensuring our methodology—from ethnography to behavioral science—can drive a competitive advantage in a resource-constrained environment.
Executive Readiness: Establish a consistent rhythm of executive touchstones. You will design the KPI dashboards and summaries that keep the C-suite’s pulse on brand health, consumer sentiment, and performance in line with the company’s biggest bets.
Board-Level Content: Proactively curate high-conviction intelligence for Board meetings and Town Halls. You don't just provide data; you deliver the strategic interpretation and critical nuance required to anchor our most important organizational narratives.

Requirements

12+ Years of Proven Leadership: A background in brand planning or strategic insights, ideally spanning high-caliber agencies and fast-paced tech/startup environments.
Intellectual Grit: A proven ability to source and synthesize insights from across disparate data streams and complex methodologies to find the 'human truth' that others might miss.
Executive Presence: The authority to influence C-suite and VP-level stakeholders, pivoting effortlessly between deep-methodology talk and high-level business strategy.
Brand Architecture & Positioning: Proven experience defining and evangelizing brand frameworks, moving strategy from a static document to a living filter for every customer touchpoint.
Theoretical Depth: Expertise in brand tracking and segmentation, with a passion for applying frameworks like behavioral science and semiotics to the work.

Preferred

Builder Mindset: Excellence in presentation craft; the ability to architect decks that are visually compelling, logically sound, and narratively driven without relying on templates.
Theoretical Depth: Expertise in brand tracking and segmentation, with a passion for applying frameworks like behavioral science and semiotics to the work.

Benefits

We offer a competitive salary package including equity and 401K.
Additionally, we provide multiple medical, dental, and vision plans to meet all of our employees' needs as well as many benefits and perks that are not listed.

Wonder

3.5 Glassdoor

Wonder is the mealtime platform built to satisfy every craving without compromise. With options including dine-in, delivery, pickup, and meal kits, Wonder makes every dining experience effortless. With the Wonder app, you can combine hundreds of dishes from the menus of world-renowned chefs in a single order so everyone gets exactly what they’re craving—no more mealtime debates, just fuller plates, and happy eaters.Recognized by Fast Company as one of the “Most Innovative Companies,” Wonder’s portfolio of brands also includes meal-kit pioneer Blue Apron, leading online food marketplaces Grubhub and Seamless, last-mile logistics platform Relay, and Emmy®-winning media company Tastemade. Together, we're united by a single mission: to make great food more accessible.There has never been a more exciting time to join our world-class team. We’ve brought together people who are changing the way the world eats—with grit, optimism, care, and a little bit of salt, and pepper. And it's just the beginning. Help us become the primary destination for mealtime. We hope you’re hungry.

Founded in 2018

New York, New York, USA

9.9K employees (336 in marketing)

www.wonder.com

49% recommend to a friend