Responsibilities

• Brand + Content Strategy
• Develop and maintain a brand strategy that positions H+O as the go-to structural partner for large multifamily and mixed-use developers who care about structural cost and risk.
• Build and manage a quarterly content calendar across LinkedIn, the Design Development podcast, Instagram, email newsletter, website, and case studies.
• Founder-Led Media System
• Design and run a repeatable workflow for prepping topics and outlines for Rens’ recording days, capturing podcast and video content, and turning long-form recordings into short-form clips, carousels, and written posts.
• Ensure Rens only needs to show up and perform; your team handles everything else.
• Sales Enablement + Outbound Support
• Create and maintain case-study PDFs, one-pagers, email scripts, and LinkedIn DM templates for outbound.
• Align content themes with outbound campaigns, events, and account-based marketing.
• Events + Thought Leadership
• Co-design and execute small, high-end events and dinners for Tier 1 developers and architects in Boston.
• Support Rens on panels, keynotes, and live podcast concepts with decks, talking points, and post-event assets.
• Team Building + Management
• Build and manage a small pod including a copywriter/content marketer, video editor/designer, and coordinator.
• Set standards and processes for quality, timelines, and brand consistency.
• Manage external vendors as needed.
• Measurement + Optimization
• Define and track brand-to-pipeline metrics including content engagement, high-intent inbound, and influence on deals.
• Use data to double down on what generates real conversations with Tier 1 developers and the firms that influence them.
• Results (outcomes) and impact placeholders? honor lines included in description as concrete results

Requirements

• 5+ years in brand and content leadership, ideally building a founder-led or expert-led B2B brand in professional services, tech, or an adjacent field – and taking it from “some presence” to clear category leadership.
• Proven ability to own LinkedIn, podcast, Instagram, email, and event messaging as a coherent system.
• Experience working closely with a founder or CEO as their media partner and managing a small creative team.
• Strong grasp of direct-response fundamentals, brand building, and how content supports complex, high-ticket B2B sales cycles.
• Excellent written and verbal communication; you can write in a founder’s voice and keep it sharp.
• Comfort operating in a growing, founder‑led company where you’re building systems, not just running existing ones.
• Based in or willing to relocate to Boston and work in‑person with Rens and the team. Flexible WFH policy.

Benefits

• Employer-sponsored Medical plan: 100% covered for individuals, 50% for family, with annual HRA contribution and FSA options
• Short-term disability, long-term disability, and life insurance
• 401k with employer match
• 4 weeks PTO
• Financial literacy training and open-book financial management
• Flexible work-from-home policy
• Pre-tax public transportation passes