Director, Brand Experience

New York City, NY (On-site)

$121K/yr – $194K/yrDirector/Executive8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own strategic media planning and client leadership while translating brand goals into audience plans with a strong analytics feedback loop.

Lead strategic media planning and client partnerships, turning brand goals into executable audience plans.
Collaborate with analytics/insights and investment teams to apply findings and flawless execution.
Elevate learning and critical thinking across the portfolio to drive better outcomes.

Job Description

Responsibilities

Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives
Lead the team and day-to-day client interaction and build, maintain, and grow client relationships and client business
Apply your experience to elevate critical thinking across the portfolio and set appropriate learning agenda elements
Write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience plans
Work with analytics and research teams to identify/apply findings and the investment and operations teams to ensure flawless implementation
Analyze client’s audience strategies and work with internal groups to lead case development
Facilitate team building through collaboration, open communication, and focused project management to assure that assignments are driven in a timely manner
Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
Demonstrate a deep technical understanding as well as problem solving and intervention when necessary

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom

11K employees (3,008 in marketing)

www.publicisgroupe.com