Director Brand Content and Thought Leadership at The Depository Trust & Clearing Corporation (DTCC) | Jersey City, NJ

The Depository Trust & Clearing Corporation (DTCC)

Director Brand Content and Thought Leadership

Jersey City, NJ (Hybrid)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 5 months ago

Job Summary

Drive DTCC’s brand narrative and executive content at scale to build familiarity and impact.

Must-have: 10+ years of brand content, thought leadership, and narrative development experience.
Standout: Lead cross-functional narrative programs and advise senior leadership on executive content roadmaps.
Standout: Build scalable content programs with GEO/LLM optimization and measurable business impact.

Job Description

Responsibilities

Own and evolve DTCC’s brand narrative across branded content and executive thought leadership, ensuring alignment with the company’s positioning across owned, earned, and paid channels.
Bring DTCC’s positioning to life through distinctive storytelling that integrates writing, design, and production into high-impact content that engages core audiences and builds brand familiarity..
Translate complex market infrastructure topics into clear, compelling stories, ensuring the right messages reach the right audiences in the right ways.
Build and scale a brand content program that drives brand familiarity, consideration, and discoverability (including GEO/LLM optimization), while clearly linking storytelling to measurable business impact.
Serve as a strategic advisor to senior leadership, partnering closely with the Executive Committee and GMs to develop executive and brand content roadmaps across formats and channels.
Drive consensus, secure buy-in and foster adoption of narrative frameworks and storytelling devices among executive leaders and cross-functional teams.
Shape DTCC’s social executive presence, influencing where, how, and with whom the brand shows up—externally, internally, and through executive ‘influencer’ storytelling
Lead experimentation with new formats, platforms, and distribution models, developing repeatable playbooks once effectiveness is proven.
Collaborate cross-functionally with business marketing, external and internal communications, and creative to deliver integrated, holistic brand and content plans.
Create frameworks, rituals, and operating models that help the team move faster and produce content that creates impact.

Requirements

Minimum of 10 years of related experience
Bachelor's degree preferred or equivalent experience
10–15 years of experience across thought leadership, brand content, and narrative development.
Proven experience leading brand narratives and content at scale, ideally with a background mix of agency and in-house roles.

Preferred

A builder’s mindset—you create new models and systems rather than relying on traditional content approaches.
Deep understanding of how brand, culture, communications, and business outcomes intersect.
Exceptional writing, editing, and storytelling skills.
Strong program and stakeholder management capabilities, including building initiatives from scratch in a matrixed organization.
Ability to influence at all levels, driving alignment, buy-in, and adoption of narrative frameworks among senior leaders and cross-functional teams.
A digital-first, data-informed approach to storytelling, with the ability to make market infrastructure feel relevant, interesting, and human.

Benefits

Competitive compensation, including base pay and annual incentive
Comprehensive health and life insurance and well-being benefits, based on location
Pension / Retirement benefits
Paid Time Off and Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
DTCC offers a flexible/hybrid model of 3 days onsite and 2 days remote (onsite Tuesdays, Wednesdays and a third day unique to each team or employee).

The Depository Trust & Clearing Corporation (DTCC)

3.8 Glassdoor

With over 50 years of experience, DTCC is the premier post-trade market infrastructure for the global financial services industry. From 21 locations around the world, DTCC, through its subsidiaries, automates, centralizes, and standardizes the processing of financial transactions, mitigating risk, increasing transparency, enhancing performance and driving efficiency for thousands of broker/dealers, custodian banks and asset managers. Industry owned and governed, the firm innovates purposefully, simplifying the complexities of clearing, settlement, asset servicing, transaction processing, trade reporting and data services across asset classes, bringing enhanced resilience and soundness to existing financial markets while advancing the digital asset ecosystem. In 2024, DTCC’s subsidiaries processed securities transactions valued at U.S. $3.7 quadrillion and its depository subsidiary provided custody and asset servicing for securities issues from over 150 countries and territories valued at U.S. $99 trillion. DTCC’s Global Trade Repository service, through locally registered, licensed, or approved trade repositories, processes more than 25 billion messages annually. To learn more, please visit us at www.dtcc.com or connect with us on LinkedIn, X, YouTube, Facebook and Instagram.View our Social Media Community Rules of Engagement: https://www.dtcc.com/press-room/social-media-rules-of-engagement

Founded in 1973

Jersey City, New Jersey, USA

7.1K employees (148 in marketing)

www.dtcc.com

70% recommend to a friend

59% CEO approval