Responsibilities

• Brand strategy and positioning: Lead the brand strategy across the business, ensuring we have a clear and differentiated position in the market. You'll define the brand vision and identity, and bring consistency and clarity across audiences, programs, and channels.
• Creative direction and execution: Own the creative vision, setting standards for visual identity, messaging and storytelling, partnering with internal teams and external agencies to bring it to life.
• Content & Thought Leadership: Drive Iterable’s content strategy, including flagship research, executive thought leadership, SEO content, and data-driven storytelling that amplifies our point of view with senior leaders (VP–C-suite).
• Integrated Brand Campaigns: Lead integrated brand campaigns, driving the overarching narrative, creative concept, and market-facing storytelling that builds preference and elevates the brand.
• Measurement & Impact: Define how brand impact is measured, including awareness, consideration, engagement, and influence on pipeline and revenue.
• Team Leadership: Build and manage a high-performing team across brand strategy, creative, and content, fostering a culture of creativity, collaboration, and accountability.

Requirements

• 10+ years of experience in brand, creative, or content leadership roles, ideally in B2B SaaS or high-growth technology companies.
• Proven experience building and evolving a brand through a period of scale or market transition.
• Strong strategic instincts paired with excellent creative judgment.
• Experience leading teams and working with external agencies.
• Ability to translate complex products into clear, compelling stories.
• Comfort operating at both the strategic and executional level.
• Strong executive presence and the ability to influence cross-functional partners.

Benefits

• Paid parental leave
• Competitive salaries, meaningful equity, & 401(k) plan
• Medical, dental, vision, & life insurance
• Balance Days (additional paid holidays)
• Fertility & Adoption Assistance
• Paid Sabbatical
• Flexible PTO
• Monthly Employee Wellness allowance
• Monthly Professional Development allowance
• Pre-tax commuter benefits
• Complete laptop workstation