Responsibilities

• Brand Strategy + Rebrand
• Own the day-to-day management of the external branding agency relationship—leading communications, ensuring work stays on strategy and on schedule, and serving as the primary point of contact for all rebrand deliverables.
• Help develop and maintain the brand architecture: messaging frameworks, brand pillars, tone of voice guidelines, and audience-specific value propositions for our programs, memberships, and experiences.
• Serve as the internal steward of brand standards—ensuring guidelines are applied consistently across all marketing channels, in-venue materials, and partner communications.
• Collaborate with Performance and Lifecycle Marketing to ensure brand messaging is reflected consistently across paid campaigns, CRM communications, and customer touchpoints.
• Organic Content Strategy + Execution
• Own Chelsea Piers Sports' organic content strategy—setting the vision for how we show up across channels, defining content priorities, and building and optimizing the content calendar.
• Co-own SEO strategy with the Performance Marketing team, leading organic content efforts (blog, website copy, landing pages) that improve search visibility and drive qualified traffic.
• Develop and maintain Chelsea Piers Sports' editorial voice and tone—ensuring consistency across all content outputs, from social captions to program descriptions to seasonal campaigns.
• Direct and personally contribute to content creation across formats: written copy, video scripts, photo art direction, and short-form social content. Balance content leadership with hands-on execution.
• Partner with the in-house creative team and external production partners to brief, develop, and deliver high-quality content assets that support campaigns, programs, and brand moments.
• Build content feedback loops—tracking performance, surfacing insights, and continuously optimizing the content mix to drive engagement and brand affinity.
• Social Media
• Own Chelsea Piers Sports' social media strategy and presence across Instagram, Facebook, TikTok, and LinkedIn—setting the vision, managing the content calendar, and driving growth in reach, engagement, and community.
• Manage and develop 1–2 Social Content Managers (in-house and consultants), providing clear direction, creative guidance, and professional development opportunities—with an eye toward growing the team as the business scales.
• Help create and guide the creation of social content—writing captions, reviewing posts, and contributing to shoots and production as needed. Lead by doing.
• Define social KPIs, build reporting frameworks, and consistently track and share performance with leadership—identifying what's working and where to optimize.
• Stay on top of platform trends, algorithm changes, and emerging formats (particularly on TikTok and Instagram Reels) to ensure Chelsea Piers remains culturally relevant and competitive.
• PR + Communications
• Lead Chelsea Piers Sports' PR strategy—identifying earned media opportunities, developing story angles, and managing relationships with press, journalists, and media contacts.