Director, Biddable Media at Mile Marker | New York City, NY | $135K/yr – $150K/yr

Mile Marker

Director, Biddable Media

New York City, NY (On-site)

$135K/yr – $150K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Own cross-channel biddable media strategy development and client briefs to optimize KPIs, with strong ownership of channel mix, audience targeting, and performance storytelling.

Campaign strategy and KPI ownership: shape goals, benchmarks, and mix across search, social, RMNs, and ecommerce platforms.
Team and client leadership: guide briefs, optimize KPIs, and present performance insights to clients and stakeholders.

Job Description

Responsibilities

Collaborate with clients directly or via the client teams to understand their marketing objective, target audience, and budget constraints to create tailored biddable media strategies.
Collaborating with the Client Solutions team to optimize the briefs and KPIs.
Defining campaign goals, KPI, and performance benchmarks
Determining the optimal channel and tactical mix to achieve client’s marketing objective
Identifying and developing audience segments and keywords utilizing various targeting and research tools to reach audience as close to client’s provided personas as possible
Forecasting Reach, delivery and primary KPIs for each channel mix recommended in the media strategy
Oversee a team on all campaign implementation priorities in addition to supporting the work as well.
Paid Search: Well versed with building and managing paid search campaigns on platforms like Google Ads and Microsoft Ads.
Paid Social: Creating and optimizing paid social campaigns on platforms like Facebook, Instagram, LinkedIn, TikTok, and similar platforms.
Retail Media Networks (RMNs): Developing and optimizing product centric campaigns on retail media networks such as Amazon Ads, Walmart Connect and Instacart.

Requirements

8-10 years overall experience
4+ years experience at a hands-on agency
4+ years managing & mentoring Biddable teams
Deep understanding of Google Ads, Facebook Ads Manager, LinkedIn Ads, and other major biddable platforms.
Extensive retail or eCommerce platform experience (e.g., Walmart connect, Amazon ads, Shopify, WooCommerce, Magento).
Experience in managing conversion-based campaigns across platforms is highly required.
Ability to interpret complex data sets, identify trends, and make data-driven decisions.
Capability to develop and implement effective campaign strategies aligned with client goals.
Ability to manage and effectively communicate with a team of biddable media managers and associates while providing guidance on campaign execution and optimizations.
Effectively communicate campaign performance and insights to clients and stakeholders.

Mile Marker

Mile Marker was created by the merger between PlusMedia and Cage Point. The result is an end to end media agency that speaks to its clients not at the media level, but at the business level.Our belief is that media, in all forms, should be held accountable for the delivery of measurable business outcomes, not just KPI. We view brand and performance media as complementary forces, working together to drive scalable growth. This means we leverage every media channel at our disposal, including ones that may have been forgotten by today’s marketers.

New York, New York, USA

89 employees (38 in marketing)

milemarkeragency.com