Responsibilities

• Own the integrated biddable vision across paid search, paid social, and programmatic, ensuring strategies are cohesive, audience-led, and grounded in healthcare realities.
• Translate complex healthcare and pharmaceutical objectives into compliant, audience-safe investment strategies across the full funnel.
• Balance performance ambition with regulatory, privacy, and brand-safety considerations—ensuring responsible use of data, automation, and targeting.
• Establish clear guardrails for AI, automation, and platform innovation aligned to healthcare risk tolerance.
• Anticipate category-specific risks (claims substantiation, targeting sensitivity, data usage) and proactively adjust strategy.
• Oversee forecasting, pacing, and investment allocation across channels to ensure every dollar works intentionally and transparently.
• Partner closely with Analytics to design healthcare-appropriate measurement frameworks, accounting for long consideration cycles, proxy KPIs, and indirect conversion signals.
• Set realistic expectations around optimization velocity, learning timelines, and test-and-learn design in regulated environments.
• Lead performance storytelling that is defensible, contextualized, and grounded in real business and patient impact—without over-attribution.
• Serve as a senior strategic advisor to healthcare and pharmaceutical clients, leading executive-level conversations with clarity, confidence, and empathy.

Requirements

• 8+ years of experience across biddable media, with senior-level ownership of paid search, paid social, and/or programmatic strategy.
• Direct healthcare and/or pharmaceutical experience required, including work in regulated environments.
• Deep platform expertise across Google, Microsoft, Meta, TikTok, LinkedIn, DSPs, and emerging biddable channels.
• Strong experience with forecasting, pacing, investment strategy, and performance modeling.
• Proven ability to lead multi-level teams with empathy, accountability, and clarity.
• Advanced ability to translate complex data into clear, actionable insight for senior stakeholders.
• Experience contributing to new business and presenting to executive audiences.
• Full alignment with Attention Arc’s values and leadership expectations.