Responsibilities

• Design and execute a performance marketing strategy aligned to pipeline generation, opportunity creation, and revenue impact
• Shift the organization from MQL to SQL thinking to revenue-based performance metrics
• Build forecasting models tied to pipeline coverage, CAC, and Y/O/Y growth targets
• Must be able to create a full funnel strategy, consult with stakeholders, drive leads to sales and ensure SLAs are supported with enablement materials and more
• Own the end-to-end funnel: awareness → engagement → conversion → pipeline
• Optimize acquisition across paid media, search, social, display, retargeting, and emerging AI-driven channels
• Partner with product and sales to improve conversion pathways, demo experiences, and enterprise onboarding journeys
• Partner with our BI team to implement next-gen measurement frameworks (MMM, incrementality, multi-touch attribution)
• Build a unified view of performance across media, CRM, and revenue systems
• Establish dashboards that translate marketing performance into business outcomes for executive leadership

Requirements

• 12+ years in B2B service marketing and demand generation, with at least 3+ years in a leadership role
• Proven track record of driving enterprise pipeline and revenue growth
• Ability to lead and partner on cross-functional teams across marketing, sales, BI, and product
• Experience in complex, multi-product or B2C2B environments preferred
• Strong executive communication skills with the ability to translate data into clear business insights
• Deep expertise in: Enterprise-grade B2B omnichannel marketing; Conversion rate optimization; Demand generation, lead scoring, paid media strategy (search, social, programmatic); Marketing analytics and attribution
• Strong understanding of first-party data strategy and martech ecosystems

Preferred

• Experience in complex, multi-product or B2C2B environments preferred
• Strong executive communication skills with the ability to translate data into clear business insights

Benefits

• health, dental, vision, well-being
• health savings
• flexible spending
• retirement
• open leave
• annual discretionary bonus and incentives
• professional growth and development