Responsibilities

• Lead the development and execution of Staples B2B lead management strategy, partnering with the Growth Marketing & CRM teams responsible for our lead generation strategy.
• Own the optimization of our lead management workflows – routing, tracking, reporting, and enabling sales teams to convert pipeline more effectively.
• Design and continuously refine lead scoring models, routing logic, and partner on multi-touch attribution frameworks that maximize pipeline quality and deliver measurable marketing ROI, embodying a continuous improvement mindset.
• Partner with Sales Operations, Marketing leadership, and cross-functional stakeholders to eliminate friction in lead handoff processes, enhance nurture programs, and align revenue operations end-to-end.
• Leverage the recent implementation of a CDP for both efficiency and effectiveness.
• Collaborate closely with Marketing peers, Sales Operations, and Senior Leaders, ensuring flawless campaign execution, accurate and near-real-time reporting, and continuous process improvement.
• Evolve our B2B Marketing Operations from email campaign deployment to personalized campaigns and journeys for targeted audiences with coordination across not only email but also sales and site.
• Maintain data governance standards, database hygiene, and compliance requirements across marketing systems, and segmentation precision that enable personalized customer experiences.
• Actively research and recommend third party data partners to enhance our program.
• Translate marketing performance data into strategic insights, delivering executive level reporting and actionable recommendations that inform investment decisions and campaign optimization.