Responsibilities

• Define and execute a comprehensive B2B demand generation strategy aligned with Nielsen’s overall business goals and revenue targets. Lead, mentor, and grow a high-performing team of demand generation managers and specialists.
• Design and implement integrated, multi-channel campaigns (email, paid media, social, webinars, events, content syndication) targeting key buyer personas in the media industry.
• Own the Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) pipeline. Partner closely with Sales leadership to ensure lead quality, optimize handover processes, and improve conversion rates across the funnel.
• Develop and execute targeted ABM programs for high-value strategic accounts in collaboration with sales teams to drive engagement and penetration.
• Oversee the marketing technology stack (e.g., Salesforce, Marketo/HubSpot, ABM platforms) to ensure efficient lead management, scoring, nurturing, and attribution. Champion data hygiene and process improvement.
• Establish key performance indicators (KPIs) and build robust reporting dashboards to monitor campaign performance, ROI, funnel metrics, and contribution to pipeline and revenue. Use data insights to continuously optimize strategies.
• Work closely with Product Marketing to craft compelling messaging and value propositions. Collaborate with the Content team to develop high-impact assets that drive engagement at every stage of the buyer's journey.
• Manage the demand generation budget effectively, allocating resources to channels and initiatives with the highest return on investment.