Responsibilities

• Develop and execute audience growth strategies across digital platforms, including YouTube, Facebook, Snapchat, TikTok and other social channels.
• Oversee programming decisions, channel curation, and library optimization to maximize engagement and retention.
• Analyze platform performance, viewer behavior, and subscriber trends to inform programming and content strategy.
• Collaborate with SVP, Global Strategy, Emerging Platforms, and cross-functional teams to align content, marketing, and growth initiatives.
• Build and maintain dashboards and reporting frameworks to track audience growth, engagement, and monetization metrics.
• Identify and test new content strategies, formats, and distribution tactics to drive subscriber growth.
• Manage content scheduling, programming calendars, and channel launches to ensure consistency and performance.
• Mentor and lead a high-performing team focused on audience growth, analytics, and programming execution.

Requirements

• 8+ years of experience in digital content programming, audience growth, or platform strategy.
• Strong understanding of digital platform ecosystems, content performance analytics, and growth strategies.
• Proven experience driving subscriber growth and engagement across YouTube, FAST, AVOD, or social platforms.
• Excellent strategic, analytical, and communication skills.
• Bachelor’s degree required; advanced degree preferred.

Preferred

• Experience with digital-first content programming and library management.
• Knowledge of audience segmentation, algorithmic content recommendations, and SEO/social optimization.
• Experience managing content schedules and multi-platform channel launches.
• Familiarity with YouTube monetization models and ad-supported content.
• Background in testing and optimizing content strategies using performance analytics.
• Exposure to international digital platforms and cross-market growth strategies.