Responsibilities

• Audience Analytics & Performance Strategy: - Lead the development of audience workstreams that inform addressable strategies aligned with client goals.
• Identify and analyze key audience trends and insights relevant to the client’s industry, focusing on how these insights can be leveraged in paid media planning, performance channels and creative development
• Develop audience segmentation strategies within Interact tech stack (and beyond), emphasizing segments that are highly responsive to performance-based advertising.
• Translate audience insights into actionable recommendations for media planning, creative development, and campaign optimization, with a focus on improving performance metrics.
• Performance Campaign Planning & Execution: - Collaborate with media planning teams to develop audience-centric media plans that maximize reach, engagement, and conversion within programmatic and social media platforms.
• Work with activation teams to ensure effective audience targeting across addressable platforms.
• Oversee the implementation of audience testing roadmaps, ensuring adherence to best practices.
• Monitor campaign performance in real-time alongside Growth Analytics, Activation and Client Solutions teams, providing ongoing optimization recommendations based on audience insights and performance data.
• Client Relationship & Management: - Serve as a key point of contact for client stakeholders, building strong relationships.
• Present audience insights, strategies, and campaign performance updates to clients, demonstrating the impact of audience-centric strategies on performance metrics.
• Manage client expectations and ensure the timely delivery of high-quality work focused on achieving performance outcomes.
• Proactively identify client needs and opportunities to enhance audience analytics and drive business growth
• Team Leadership & Mentorship: - Provide guidance and mentorship to junior team members, fostering a collaborative environment focused on achieving performance goals.
• Oversee project execution, ensuring timely delivery and adherence to quality standards for performance-driven campaigns.
• Share knowledge and best practices with the team, promoting continuous learning in audience analytics and addressable marketing.
• Stay abreast of the latest trends and best practices in audience, data analytics, and marketing technology.