Director, Audience & Ad Solutions GTM at Life360 | USA | $156K/yr – $231K/yr

Life360

Director, Audience & Ad Solutions GTM

USA (Remote)

$156K/yr – $231K/yrDirector/Executive12+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and accelerate GTM for Life360 Ads products, influence roadmap with advertiser voice, translate capabilities into vertical outcomes, and enable field sellers with ready-to-use narratives and tools.

Growth/GT M: Build end-to-end GTM plan and launch calendar, cross-functional readiness, and field storytelling.
Roadmap influence: Represent advertiser needs in product and sales planning with competitive and vertical insights.
Vertical solutions: Turn product features into outcomes like store visits and purchase lift for key verticals.

Job Description

Responsibilities

Own End-to-End Product GTM Strategy and Execution for Life360 Ads products, launching with crisp narrative, trained sellers, and field tools.
Influence the Ads Product Roadmap by representing advertiser and seller voice with competitive trends and feedback.
Build Verticalized, Outcomes-Oriented Solutions translating capabilities into vertical-centric value like store visits and purchase lift.
Drive Sales Enablement with training, narratives, vertical solution packaging, and collateral that gets used in the field, and measure what works.

Requirements

12+ years in digital advertising with significant leadership experience in product marketing, solutions, GTM, or ad product strategy at a scaled ads platform.
Proven track record operating as a senior cross-functional leader across Product, Marketing, Sales, and Legal.
Experience building verticalized ad solutions or outcomes-based products (store visits, foot traffic, purchase lift, household audiences) from the ground up.
Strong product sensibility paired with commercial acumen. You understand how products get built and how they get sold.
A history of influencing roadmap direction, not just executing against it.
Track record of building GTM strategy and sales solutions from scratch.
People leadership experience. You’ve built and developed teams.
Strong communicator who turns complexity into clarity for both technical and commercial audiences.
Comfortable moving fast with incomplete information and driving toward resolution.
Experience developing joint business plans or strategic partnership frameworks with major advertisers or agencies.

Preferred

Benefits

Competitive pay and benefits
Medical, dental, vision, life and disability insurance plans (100% paid for employees)
401(k) plan with company matching program
Mental Wellness Program & Employee Assistance Program (EAP)
Flexible PTO, 13 company-wide days off throughout the year
Winter and Summer Weeklong Synchronized Company Shutdowns
Learning & Development programs
Equipment, tools, and reimbursement support for a productive remote environment
Free Life360 Platinum Membership for your preferred circle
Free Tile Products

Life360

4.1 Glassdoor

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most, with a range of services including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 88 million monthly active users (MAU), as of June 30, 2025, across more than 180 countries. Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family). Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family). Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com

Founded in 2008

San Mateo, California, USA

636 employees (79 in marketing)

www.life360.com

78% recommend to a friend

87% CEO approval