Responsibilities

• Define and execute the strategic roadmap for the Audience Activation team, ensuring growth, innovation, scalability, and alignment with overall agency goals.
• Serve as the agency’s subject-matter expert in addressable and audience activation strategies, guiding thought leadership and innovation.
• Anticipate shifts in the addressable media and data landscape and proactively adapt strategy, tools, and offerings accordingly.
• Lead, mentor, and inspire a team across channels including Display, Video, Audio, and Direct Mail.
• Foster a high-performance culture rooted in innovation, collaboration, accountability, and continuous improvement.
• Promote cross-channel fluency to ensure teams think holistically about audience activation rather than operating in silos.
• Identify and address operational gaps cross-functionally, ensuring streamlined processes, knowledge transfer, and collaboration.
• Partner with Client Experience leadership to develop scalable enablement tools, playbooks, and training that empower account teams to confidently sell and position audience activation solutions.
• Improve workflows, communication, and handoffs to support flawless execution from strategy through delivery.
• Identify opportunities to scale activation tactics and team workflows through automation, standardized processes, and centralized tools.

Requirements

• 7+ years of experience in omnichannel strategy, programmatic buying, and audience activation, with 5+ years in a leadership capacity.
• Deep expertise in display, video, and audio activation channels, with hands-on knowledge of audience segmentation and addressable media tactics.
• Proven track record of scaling operational teams and building processes that drive automation and efficiency.
• Strong understanding of media platforms, DSPs, CDPs, and data management ecosystems.
• Excellent cross-functional collaboration and stakeholder management skills.
• Experience in managing external vendors and forging strategic partnerships.
• Strong analytical mindset and ability to translate data into actionable insights.
• Proven ability to lead and scale high-performing teams in fast-paced, evolving environments.
• Strong operational mindset with experience building processes, automation, and scalable frameworks.