Responsibilities

• Revenue Growth & Deal Leadership
• Identify, develop, close new business and upsell opportunities focused on audience data enablement and activation
• Lead end‑to‑end sales cycles, including pre‑sales strategy, proposal development, negotiation, and contract execution
• Own commercial discussions and set pricing and deal terms in partnership with internal stakeholders
• Client & Partner Engagement
• Leverage strong industry relationships primarily across advertising and media agencies, and at times brands, and ad tech partners, with a strong focus on stakeholders in programmatic, digital, video, investment, and account teams
• Lead advanced advertising, audience activation, and other data‑driven presentations that clearly articulate the value of MRI‑Simmons audience intelligence
• Act as a trusted advisor to clients by aligning MRI‑Simmons audience solutions to their business, media, and activation objectives
• Requires approximately 25% travel
• Product & Go‑to‑Market Collaboration

Requirements

• Bachelor’s degree required
• 5–10+ years of experience in sales or business development within advanced advertising, programmatic, addressable, data enablement, audience data, or ad tech
• Proven success selling audience data solutions to agencies and brands
• Strong industry network across agency and brand stakeholders, including programmatic, activation, investment, and digital teams
• Deep understanding of the advanced advertising and audience data ecosystem, including measurement and attribution solutions for digital media
• Demonstrated ability to communicate the value of audience and data‑driven solutions in a clear, compelling way
• Experience applying syndicated audience data to activation, planning, and partnership opportunities preferred
• Exceptional relationship management and executive‑level communication skills
• Strong negotiation skills with experience navigating complex commercial agreements
• Highly collaborative, proactive, and self‑directed

Preferred

• Consultative, self-directed seller with a “hunter” mindset and the ability to create opportunity where none previously existed
• Comfortable leading complex, multi‑stakeholder sales cycles
• Familiarity with Challenger sales methodology and MEDDICC frameworks preferred
• Strategic thinker who proactively identifies new use cases and growth opportunities
• Strong agency presence with hands-on experience operating within ad agencies, leading educational programming, thought leadership initiatives, and events for agency planning and buying teams

Benefits

• Comprehensive healthcare plan (medical, Rx, dental, and vision)
• Flexible spending accounts and a Health Savings Account (including company contributions)
• Life and AD&D insurance
• 401(k) retirement plan including company matching contributions
• Disability insurance
• Tuition Reimbursement
• Discretionary paid time off program and 11 paid holidays
• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)