Director, Audience Activation (Agencies) at NielsenIQ | New York City, NY | $117K/yr – $150K/yr

NielsenIQ

Director, Audience Activation (Agencies)

New York City, NY (Hybrid)

$117K/yr – $150K/yrDirector/Executive5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the audience activation revenue stack and steer data enabled selling as a trusted advisor to agencies and brands.

Lead the end to end sales motion from prospecting to contract, focusing on audience activation, enrichment and data enablement.
Coordinate cross functional input from Commercial, Marketing, Operations and Product to shape data driven activation as a revenue priority.

Job Description

Identify, develop, drive new business and upsell existing opportunities focused on audience activation, enrichment and data enablement.
Manage end-to-end customer engagement, including strategy, discussions, proposal and presentations development, negotiation, and contracts where necessary
Own commercial discussions and manage deal terms and conditions in partnership with internal stakeholders to ensure audiences meet customer needs to drive utilizations
Leverage strong, preferably existing, industry relationships across advertising and media agencies, and at times brands, and ad tech partners, with a strong focus on stakeholders in programmatic, digital, video, investment, and account teams
Lead advanced advertising, audience activation, and other data-driven proposals and presentations that clearly articulate the value of MRI‑Simmons audience intelligence
Act as a trusted advisor to customers by aligning MRI‑Simmons audience solutions to customer business, media, and campaign activation objectives
Requires approximately 25% travel; in-agency presence expected.
Partner closely with Commercial, Marketing, Operations and Product teams to provide client feedback and input that informs audience development and utilization prioritization
Support the development of new data enablement and activation initiatives, partnerships, and go-to-market strategies
Serve as a subject matter expert for advanced advertising and audience-based activation, use cases, both external with customers and internal guiding sales colleagues on cross-team opportunities

Coordinate outreach and engagement where needed with internal sales colleagues across all verticals
Manage internal sales and audience revenue tracking processes; ensure tracking sheets, audience taxonomies, and CRM accuracy
Support revenue collection team where necessary, aligning communication with all stakeholders

Familiarity with Challenger sales methodology and MEDDICC frameworks preferred
Strategic thinker who proactively identifies new use cases and growth opportunities
Strong agency presence is preferred with hands-on experience operating within ad agencies, leading educational programming, thought leadership initiatives, and events for agency planning and buying teams

Comprehensive healthcare plan (medical, Rx, dental, and vision).
Flexible spending accounts and a Health Savings Account (including company contributions).
Life and AD&D insurance.
401(k) retirement plan including company matching contributions.
Disability insurance.
Tuition Reimbursement.
Discretionary paid time off program and 11 paid holidays.
Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)

NielsenIQ

NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full ViewTM.

Founded in 1923

Chicago, Illinois, USA

28K employees (1,168 in marketing)

niq.com