Responsibilities

• Lead all fan-facing, revenue-generating marketing efforts across paid media, digital platforms, and owned communication channels.
• Develop and execute integrated consumer marketing strategies that drive ticket sales, attendance, fan acquisition, engagement, and retention.
• Oversee paid advertising, the USF Athletics website, email marketing, and the mobile app, while directly managing and developing two managers responsible for these functional areas.
• This position plays a critical role in shaping the fan journey and ensuring cohesive, measurable, and high-performing marketing efforts across all touchpoints.

Requirements

• Core competencies for this role include strategic thinking, strong business acumen, and a data‑driven, results‑oriented mindset.
• Evening and weekend work to support athletic events and key campaigns.
• Experience with strategic marketing planning and data-driven decision making.
• Must have the ability to work in a high-energy, collaborative athletics setting.

Preferred

• Exceptional leadership and people-management skills.
• Strong communication and presentation abilities.
• Ability to thrive in a fast-paced, deadline-driven environment.

Benefits

• medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.