Responsibilities

• Analytics Strategy & Media Performance Enablement
• Utilize global data and analytics to inform media plans, investment decisions, and optimization strategies across both conversion focused and brand initiatives.
• Identify key drivers of performance and business outcomes, making data backed recommendations that impact media strategy, creative approaches, and customer experience.
• Build a durable body of knowledge across media, creative, and audience performance to inform future decisions around budgets, channels, partners, and strategic approaches.
• Dashboard Strategy, Design & Development
• Own end‑to‑end dashboard strategy, including KPI framework integration, metric standardization, and information architecture across stakeholders.
• Lead the design and development of executive‑ready, analyst‑ready, and activation‑ready dashboards that connect media, creative, and audience performance to business outcomes.
• Establish best practices for dashboard UX, visual hierarchy, interactivity, and storytelling to ensure clarity, usability, and analytical rigor.
• Partner with data engineering, technology, and operations teams to ensure dashboards are scalable, reliable, and embedded into decision‑making workflows.
• Audience Informed Measurement Planning
• Partner with Audience Strategy teams during campaign planning to ensure audience definitions, segmentation logic, and addressability considerations inform measurement frameworks, KPIs, and success criteria from the outset.
• Translate audience strategies into analytically testable hypotheses, defining how different audiences will be evaluated across reach, engagement, conversion, and long‑term value.
• Ensure audience learning priorities are reflected in experiment design, reporting structures, and optimization recommendations without assuming ownership of audience definition or activation.
• Measurement Frameworks, Attribution & Test and Learn
• Design, implement, and manage holistic measurement frameworks that track digital and offline marketing performance against client business objectives.
• Lead ongoing test and learn agendas, including hypothesis development, test design, and results evaluation, to improve marketing effectiveness over time.
• Recommend and evolve attribution approaches (e.g., multi touch attribution, incrementality testing, MMM) aligned to client goals and measurement maturity.
• Ensure testing plans evaluate key variables across audience strategy, creative message and format, and media investment.
• Advanced Analysis & Insight Development
• Deliver advanced analyses that synthesize media, creative, and audience signals into integrated insights, clearly explaining performance drivers, interactions, and tradeoffs.

Requirements

• 8+ years of experience in analytics or data‑driven strategy within a media agency, advertising agency, consulting environment, market research firm, or in‑house brand team.
• Deep expertise in media and marketing measurement, including delivery metrics, performance metrics, website analytics, acquisition, and business outcomes.
• Strong cross‑channel analytics experience across linear and digital channels such as TV, streaming, OOH, radio, podcasts, search, social, programmatic, display, and online video.
• Advanced analytical skills including data mining, hypothesis development, experimental design, analysis, and interpretation of results.
• Experience working with large, complex datasets across paid, owned, and offline sources, including ad servers, DSPs, web analytics platforms, and marketing technologies.
• Familiarity with key measurement approaches including brand lift, sales lift, attribution, MMM, competitive research, and audience analysis.
• Strong storytelling and data visualization skills, with the ability to communicate insights through presentations, dashboards, and written analysis in an executive‑ready manner.
• Hands‑on experience with analytics and data platforms such as Power BI, Tableau, Datorama, and advanced Excel.
• Demonstrated leadership and client partnership experience, with the ability to influence senior stakeholders and lead cross‑functional initiatives.
• Exceptional communication, collaboration, and organizational skills, with the ability to translate ambiguity into insight and action.
• Demonstrated experience owning dashboard strategy and design, including KPI frameworks, data visualization principles, and scalable architecture across platforms such as Power BI, Tableau, or Datorama, with the ability to connect dashboards to clear executive narratives and actions.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.