Director, Americas Regional Marketing

San Francisco, CA (Hybrid)

$163K/yr – $203K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Drive the regional go-to-market and pipeline growth for the Americas as Director of Americas Regional Marketing, leading a data-driven, scalable function and a regional team.

  • Own regional GTM strategy and full-cycle pipeline metrics
  • Must-have: 8+ years in regional marketing and ABM leadership
  • Standout: leadership of a regional marketing team and cross-partner collaboration

Job Description

Responsibilities

  • Accountable for all marketing pipeline metrics for the entire region
  • Define, own, and execute the comprehensive Go-to-Market (GTM) strategy across key Americas markets and priority industry verticals.
  • Identify and prioritize events, campaigns, and activities that drives pipeline and deepen engagement with our top accounts
  • Develop, nurture, and grow strategic co-marketing relationships with key regional partners and customers to expand market reach and accelerate revenue.
  • Build, lead, and mentor the regional marketing team, cultivating a high-performing culture

Requirements

  • 8+ years of regional, field, events, and Account Based Marketing (ABM)
  • 6+ years of Supervisory/Leadership experience
  • Expensive experience in building and executing effective regional GTM strategies
  • Proven track record of overachieving marketing pipeline metrics and regional targets
  • Experience leveraging AI to scale marketing reach and efficiency
  • Proven success in hiring, developing, and leading high-performing regional marketing teams

Preferred

  • Success in creating and executing comprehensive regional marketing strategies that integrates a full range of tactics and activities
  • Strong experience in marketing to government audiences
  • Deep understanding market nuances and competitive dynamics across Americas
  • Strong command of modern marketing technology to manage campaigns, track effectiveness, monitor engagement, and calculate ROI

Benefits

  • Comprehensive Medical, Dental, and Vision plans
  • Health Savings Account (HSA) with a company contribution
  • Generous Paid Time Off in addition to holidays and company-wide days off
  • 16 Weeks of Paid Parental Leave
  • Wellness Program and Employee Assistance Program (EAP)
  • Home Office Reimbursement
  • Monthly Phone and Internet Reimbursement
  • Tuition Reimbursement and access to LinkedIn Learning
  • Equity
  • Commuter Benefits (if local to an office)
  • Volunteering Paid Time Off
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Planet

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Planet is the leading provider of global, daily satellite imagery and insights. Planet is driven by a mission to image all of Earth’s landmass every day, and make global change visible, accessible, and actionable. Founded in 2010 by three NASA scientists, Planet designs, builds, and operates the largest fleet of imaging satellites, as well as online software, tools and analytics needed to deliver data to users. Decision makers in business, government, and within organizations use Planet's data and machine learning-powered analytics to develop new technologies, drive revenue, power research, and make informed, timely decisions to solve our world's toughest challenges. Visit us at https://www.planet.com/Follow us: @planet on Twitter | planetlabs on Facebook

Founded in 2010
San Francisco, California, USA
1.6K employees (94 in marketing)
54% recommend to a friend
52% CEO approval

Traffic Signals

Monthly Visitors
583.7K
Monthly Google Ads Budget
$1.9K
Traffic Source Mix
Search
42%
Direct
44.2%
Referral
9%
Social
2%
Paid
2.7%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
53 (3% of company)
Median Career Experience
13 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1B
Last Raise
$460M
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $460M
  • Dec 2021
    Post IPO Equity • $200M
  • Apr 2021
    Grant

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