Director, Americas Field Marketing

San Francisco, CA (On-site)

$182K/yr – $242K/yrDirector/Executive8+ years expFull time

Posted 1 day ago

Job Summary

Own the Americas customer engagement and pipeline-generation strategy end to end, align regional marketing to the GEO go-to-market plan, and lead high-touch ABM and partner-led programs to drive sourced and influenced pipeline.

  • Own pipeline targets and regional accountability in collaboration with sales leadership
  • Coordinate channel mix, ROI analysis, and cross-functional alignment for acquisition and expansion
  • Shape repeatable regional growth programs and governance with clear SLAs

Job Description

Responsibilities

  • Own the Americas customer engagement and pipeline-generation strategy end to end, carrying accountability for sourced and influenced pipeline targets by segment, territory, and priority account.
  • Align marketing investment and team resourcing to the GEO go-to-market strategy, ensuring the regional plan reflects where Sales is prioritizing acquisition and expansion across enterprise and AI-native accounts.
  • Set the channel mix across ABM, field programs, third-party conferences, executive engagement, and partner-led motions based on ROI analysis and attribution data.
  • Build distinct motions for acquisition and expansion: net-new account penetration and category presence on one side, deeper multi-workload engagement within existing customers on the other.
  • Manage a multi-million dollar regional budget with explicit ROI rationale, and defend allocation and resourcing decisions to marketing and sales leadership.
  • Serve as the senior marketing partner to Americas sales leadership — in pipeline reviews, account planning, and forecast discussions — translating GEO priorities into funded, resourced programs.
  • Direct high-touch ABM against CoreWeave’s priority AI-native and enterprise accounts, partnering with Sales to define coverage, nomination criteria, and progression goals at the account and contact level.
  • Drive disciplined lead and opportunity handoff with Sales and SDR, with agreed SLAs, shared quality definitions, and acceleration plays for stalled or late-stage deals.
  • Build expansion programs alongside Sales and Customer teams that deepen engagement in existing accounts and surface new workloads, teams, and buying centers.
  • Expand CoreWeave’s presence across the Americas AI-Cloud market, selecting the third-party conferences, field programs, and technical and developer-led moments where CoreWeave should show up — and holding each to a pipeline thesis.

Requirements

  • Experienced regional marketing leader: 10+ years in B2B marketing at high-growth technology or enterprise companies, with direct pipeline accountability across field marketing, demand generation, or ABM supporting the Americas.
  • People leader: 4+ years leading regional or field marketing teams with pipeline accountability, including hiring and developing marketers across a distributed geography.
  • Sales-aligned operator: Proven experience partnering directly with executive sales leadership to shape GEO go-to-market plans, and allocating marketing investment and headcount against territory and account priorities.
  • Account- and deal-centric: Strong grasp of complex, multi-stakeholder personas enterprise deals and how ABM, executive engagement, and field programs influence acquisition, expansion, and close rates.
  • Data and analytics depth: Advanced proficiency with pipeline attribution, conversion analysis, and ROI optimization using Salesforce, Tableau and ABM platforms, and BI tooling.
  • Program range: Demonstrated ability to build across the full regional mix — ABM, third-party conferences, field programs, executive experiences, and partner co-marketing — with clear evidence of pipeline impact from each.
  • AI-curious: Genuinely interested in AI infrastructure and how AI-native and enterprise customers build and scale workloads, with the ability to ramp quickly on CoreWeave’s platform and market to CTOs, CIOs, VPs of Engineering, and AI/ML leadership.
  • Willingness to travel across the region as programs require.

Benefits

  • Medical, dental, and vision insurance - 100% paid for by CoreWeave
  • Company-paid Life Insurance
  • Voluntary supplemental life insurance
  • Short and long-term disability insurance
  • Flexible Spending Account
  • Health Savings Account
  • Tuition Reimbursement
  • Ability to Participate in Employee Stock Purchase Program (ESPP)
  • Mental Wellness Benefits through Spring Health
  • Family-Forming support provided by Carrot
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CoreWeave

4.4 Glassdoor

CoreWeave is the Essential Cloud for AI

Founded in 2017
New York, New York, USA
1.7K employees (44 in marketing)
82% recommend to a friend
97% CEO approval

Salaries

Posted range

$182K/yr – $242K/yr

Taken straight from the job posting.

See all CoreWeave salaries

Funding

Total Funding
$26.9B
Last Raise
$2B
Post IPO Equity, 2 months ago

Funding History

  • Jan 2026
    Post IPO Equity • $2B
  • Dec 2025
    Post IPO Debt • $2.5B
  • Nov 2025
    Post IPO Debt • $2.5B

Traffic Signals

Monthly Visitors
561.8K
Monthly Google Ads Budget
$541.5K
Traffic Source Mix
Search
39.4%
Direct
44.5%
Referral
7.8%
Social
6.7%
Paid
1.4%

Headcount Trend

Current headcount: ~1.7K

Recent News

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Director, Americas Field Marketing

CoreWeave · San Francisco, CA · On-site