Director of Alumni Engagement and Marketing Communications at University of the Pacific | Stockton, CA | $80K/yr – $92K/yr

University of the Pacific

Director of Alumni Engagement and Marketing Communications

Stockton, CA (On-site)

$80K/yr – $92K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive a comprehensive, multi-channel alumni engagement strategy for University of the Pacific that blends data-driven storytelling with AI-enabled outreach.

Must-have: Five+ years of progressive leadership in marketing, communications, development, or alumni relations.
Standout: Direct leadership of an Alumni Engagement team with cross-campus and executive-level collaboration.

Job Description

Responsibilities

Architect the Narrative: Develop and implement a high-level, multi-channel, integrated marketing and communications plan to inspire lifelong loyalty among current and future alumni.
Brand Stewardship: Act as the primary guardian of the Pacific Alumni brand, ensuring every campaign resonates with quality and consistency.
Pioneer the Future: Lead the integration of AI and emerging tools to identify and connect with untapped alumni populations.
Data-Driven Storytelling: Utilize advanced metrics and CASE standards to measure impact and optimize our engagement strategies.
Creative Innovation: Design and implement compelling programs and content across all platforms—from high-impact events to social media and emails—to engage alumni and strengthen their connection to the university.
Strategic Projects: Plan, develop, and implement programs and projects that strategically engage alumni in strengthening their relationship with the University.
Staff Mentorship: Provide direct leadership and supervisory oversight for member(s) of the Alumni Engagement team. Additionally, manage department staff and programs in the absence of the Assistant Vice President.
Executive Liaison: Serve as a strategic partner to the Pacific Alumni Association (PAA) Board, driving focused volunteer leadership and service to Pacific.
Institutional Synergy: Collaborate across campus to align alumni activities and communications with broader university goals and successful joint programming across all campuses.
Development Synergy: Partner with Development colleagues to bridge the gap between engagement and philanthropy, cultivating the next generation of Pacific donors.
The Active Experience: Events & Engagement - You will represent Pacific at our most vital alumni gatherings. This role requires a high-energy professional who thrives in a dynamic environment.
Flagship Events: Orchestrate and host signature experiences, including reunions, regional events and committee meetings.
Hands-On Execution: Beyond the desk, this role is a physically active, event-based position that focuses on the end-to-end execution of events. It involves active event setup, hosting, and break down.
Community Connection: Foster genuine relationships by being present where alumni are, whether that is on campus or at regional events.

Requirements

Bachelor’s Degree.
A minimum of five (5) years of progressive leadership in marketing, communications, development or alumni relations.
A minimum of one (1) year of supervisor experience.

Preferred

Active service experience on University Committees or within professional organizations.
Proficiency in utilizing databases (e.g., Blackbaud) and relevant software to manage and analyze alumni data and communication metrics. Deep understanding of modern communication principles.
Advanced knowledge of principles and methods for successful alumni programs in alignment with CASE Alumni Engagement Metrics standards.
Demonstrated supervisory experience, team-building, and management skills.

University of the Pacific

University of the Pacific provides personalized learning and small class sizes, with professors passionate about their students' success. We offer all the choices of a major university, with 10 schools and colleges and nearly 100 majors. Since 1851, we've made the choice to look forward, create change and deliver education that puts our students first. We offer an experience that produces successful alumni who lead in their communities, in California and beyond.

Stockton, California, USA

3.4K employees (194 in marketing)

linktr.ee/uopacific