Director of Affiliates - Performance Marketing at GEICO | Bethesda, MD | $147K/yr – $230K/yr

GEICO

Director of Affiliates - Performance Marketing

Bethesda, MD (Hybrid)

$147K/yr – $230K/yrDirector/Executive12+ years expFull time

Posted 3 weeks ago

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Job Summary

Own enterprise-level affiliate and aggregator strategy, economics, and governance to drive profitable growth while coordinating with analytics, finance, product, and creative.

Own enterprise-level partner performance management including forecasting, pacing, bidding, troubleshooting, and relationships.
Define a testing and measurement agenda and produce regular analyses of incrementality, traffic quality, and value.

Job Description

Responsibilities

Own enterprise-level affiliate and aggregator strategy, economics, and governance across partners.
Lead day-to-day performance management including forecasting, pacing, bidding, troubleshooting, and relationship management.
Define a testing and measurement agenda and produce weekly, monthly, and quarterly analyses of performance and value.

Requirements

12+ years in affiliate marketing, with direct ownership of enterprise-level budgets
Network experience: Experience managing partnerships with affiliate networks such as MediaAlpha or QuinnStreet
Background in a conversion-driven service business — financial services, insurance, SaaS, or banking — where acquisition cost and partner economics were core to the business model
Proficiency in Google Analytics
Demonstrated ability to manage team members and agencies, holding both to a high performance bar
Strong written and verbal communication skills for cross-functional collaboration and executive reporting
Comfort with AI tools such as Claude or Copilot to accelerate analysis and reporting
Bachelor's degree required
Have owned an affiliate or aggregator channel at enterprise scale and can point to the partner economics and acquisition volume you drove
Experience managing partnerships with affiliate networks such as MediaAlpha or QuinnStreet

Preferred

Experience managing large enterprise budgets beyond the affiliate channel
Agency-side experience in performance or affiliate marketing
Hands-on incrementality measurement experience
Experience in broader performance marketing roles or traffic acquisition
Direct relationships with publishers such as Insurify or NerdWallet

Benefits

Great Careers: Personalized development programs, mentorship, and certification assistance.
Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.
The GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

GEICO

GEICO (Government Employees Insurance Company) offers a variety of insurance such as vehicle, property, business, life, umbrella, travel, pet, jewelry and more. The company, which was founded in 1936, is the third-largest auto insurer in the United States and insures vehicles in all 50 states and Washington, D.C. GEICO, a member of the Berkshire Hathaway family of companies, constantly strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience. Visit geico.com to learn more ▪️ Building a Diverse Workforce ▪️We are building a diverse and inclusive workforce. GEICO is dedicated to fostering a workplace where everyone feels valued, respected and supported. Our company is focused on building a diverse workforce through a culture of intentional inclusion. ▪️ Supporting Our Communities ▪️Our commitment to being an engaged and involved corporate citizen is important to us. We work with supportive partners across the country that help us provide resources for people in need. Authenticity and inclusiveness are paramount as we give back to our communities. ▪️GEICO Cares ▪️ Our employees can make a big impact by participating in company-wide social impact programs such as Giving Back Together and FastPitch. They can also volunteer with local and national organizations such as Shoes That Fit, Reading is Fundamental, and more. To learn more, visit GEICO in the Community. GEICO Has Office Locations In: Regional offices: •Buffalo, New York •Dallas, Texas •Fredericksburg, Virginia •Indianapolis, Indiana •Lakeland, Florida •Macon, Georgia •San Diego, California •Tucson, Arizona •Virginia Beach, Virginia •Woodbury, New York Service centers: •Honolulu, Hawaii •Kansas City, Kansas •Iowa City, Iowa Claims centers: •Houston, Texas •Marlton, New Jersey •Seattle, Washington Headquarters Chevy Chase, MD

Founded in 1936

Chevy Chase, Maryland, USA

31K employees (459 in marketing)

on.gei.co/aboutcareers