Director, Advertising Operations at Publicis Collective | New York City, NY | $121K/yr – $194K/yr

Publicis Collective

Director, Advertising Operations

New York City, NY (On-site)

$121K/yr – $194K/yrDirector/Executive7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and scale a data-driven Ad Ops practice across multiple media channels, balancing campaign execution with analytics storytelling and vendor governance.

Tech Ops: guide trafficking complexity, tag management, DMP integrations, and QA to keep campaigns flawless.
Analytics: drive KPI development, data visualization, and POVs on new ad tech to improve insights and efficiency.
Client Leadership: shape ad tech strategy, test design, vendor engagement, and education of the client team through evolving tech landscapes.

Job Description

Responsibilities

Manage the Ad Ops teams supporting your client(s), ensuring flawless execution of campaigns. Teams usually have a combination of Associates and Managers, as well as Associate-level counterparts in our TAAG India office. Campaigns will be run across a variety of media including display, video, social, mobile, and programmatic
Lead strategic conversations with client and media teams around new technologies or process that can improve analysis, visualization, or quality of data (Tech Ops)
Lead discussions around KPI development, and technology integrations that can improve efficiency, range or quality of data, or support new media (Analytics)
Build relationships with your clients (internal and external) and consult on ad technology strategy. You’ll design tests, RFP/meet with vendors, and guide your client team through the changing ad tech landscape
Support the team in the more complex aspects of trafficking, including Floodlight tags, DMP integrations, network upgrades, and more (Tech Ops)
Be able to guide the group in comprehensive data visualization and advanced storytelling (Analytics)
Initiate conversations with vendors on behalf of clients when troubleshooting is required; manage conversations with the media team on ways to work faster and smarter
Be the final word in execution timelines, holding media teams and creative agencies responsible for deliverables and making tough calls if/when things aren’t running according to plan
Provide leadership across TAAG and Publicis Collective, setting agency-wide standards for process, templates, and QA
Collaborate with peers and share your team’s best practices with others in order to improve output for all of TAAG

Publicis Collective

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to be the agency where their media, data, technology, and teams are connected by what matters most – business outcomes. Our strategic agency design, with the OS at the center, allows our expert practitioners to scale with precision, delivering media that drives measurable business performance and transformation. It's worth mentioning that we’re part of the global Publicis Media network. This means we’re backed by the power, resources, and scale of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. What’s special about Collective is this - our consultative practitioners think beyond media. We aim to be catalysts for business growth and innovation. We aspire to be the leading media agency for powering business outcomes, known for our unrelenting dedication to excellence.

New York, New York, USA

708 employees (236 in marketing)

www.publiciscollective.com