Director, Activation

Charlotte, NC (Hybrid)

$150K/yr – $165K/yrDirector/Executive7+ years expFull time

Posted 7 weeks ago

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Job Summary

Own client planning and day-to-day execution for paid media by turning audience insight into the media mix, flighting, and environments that actually move budgets and KPIs.

  • Own liaison between client teams and external partners to deliver on outcomes.
  • Translate audience and messaging into channel allocations, flighting, and cohesive digital strategy.
  • Coordinate planning, budgets, and cross-team processes to keep strategy aligned with execution.

Job Description

Responsibilities

  • Liaison in between client teams and external partners to deliver on outcomes for clients
  • Serves as a key point of contact for client teams for ad hoc requests, day-to-day tactical questions
  • Translates deep audience understanding & communications strategies to paid media channel allocations (media mix), flighting strategies and optimal environments, context and formats for paid media to play
  • Blurs the line between planning and digital investment to ensure strategy is cohesive to digital execution
  • Accountable for planning team work including QAing budgets and media math as relevant
  • Deep experience managing large budgets across multiple channels and campaigns (either for single client or multiple clients at 1x)
  • Comfort and proficiency in managing internal and external relationships with team leads and clients, and experience presenting to clients
  • Coordinates with peers to ensure consistency in ways of working (process, tools & platforms, people)
  • Develop sales material for client teams to sell capabilities
  • Produce forecasts for prospective campaigns

Requirements

  • 7 years+ in performance marketing with client management experience
  • 1+ years managing a team
  • Platform knowledge surrounding DSPs and SSPs
  • Ability to manage peers in collaborative workstreams and environments
  • Comfortable with basic data, analytics and measurement concepts
  • Proficient in excel
  • Comfortable producing and presenting reports to CBLs and clients
  • Strong written and verbal communication skills

Benefits

  • health insurance
  • vision insurance
  • dental insurance
  • 401(k)
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • vacation days
  • sick days
  • personal days
  • paid parental leave
  • paid medical leave
  • STD/LTD insurance benefits

Marketing Team

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