Director, Activation

Charlotte, NC (Hybrid)

$150K/yr – $165K/yrDirector/Executive7+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the end-to-end client-media planning interface, turning audience insight into the media mix and flighting while ensuring cohesive strategy from planning to execution.

  • Own planning-to-execution handoffs and QA budgets and media math.
  • Manage large multi-channel budgets and client-facing relationships with executive updates.
  • Translate audience understanding into media mix, flighting, and environments for paid media.

Job Description

Responsibilities

  • Liaison in between client teams and external partners to deliver on outcomes for clients
  • Serves as a key point of contact for client teams for ad hoc requests, day-to-day tactical questions
  • Translates deep audience understanding & communications strategies to paid media channel allocations (media mix), flighting strategies and optimal environments, context and formats for paid media to play
  • Blurs the line between planning and digital investment to ensure strategy is cohesive to digital execution
  • Accountable for planning team work including QAing budgets and media math as relevant
  • Deep experience managing large budgets across multiple channels and campaigns (either for single client or multiple clients at 1x)
  • Comfort and proficiency in managing internal and external relationships with team leads and clients, and experience presenting to clients
  • Coordinates with peers to ensure consistency in ways of working (process, tools & platforms, people)
  • Develop sales material for client teams to sell capabilities
  • Produce forecasts for prospective campaigns

Requirements

  • 7 years+ in performance marketing with client management experience
  • 1+ years managing a team
  • Platform knowledge surrounding DSPs and SSPs
  • Ability to manage peers in collaborative workstreams and environments
  • Comfortable with basic data, analytics and measurement concepts
  • Proficient in excel
  • Comfortable producing and presenting reports to CBLs and clients
  • Strong written and verbal communication skills

Benefits

  • benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
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Omnicom Media

3.5 Glassdoor

Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.

Founded in 1996
New York, Iowa, USA
14K employees (3,943 in marketing)
60% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
17.3K
Traffic Source Mix
Search
3.6%
Direct
10%
Referral
1.4%
Social
14.1%
Paid
4.2%

Headcount Trend

Current headcount: ~13.9K

Marketing Team

Marketing Team Size
3,373 (24% of company)
Median Career Experience
25 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
75

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