Director, Acquisition Marketing (5 Month Contract) at Authentic Brands Group | New York City, NY | $140K/yr – $160K/yr

Authentic Brands Group

Director, Acquisition Marketing (5 Month Contract)

New York City, NY (On-site)

$140K/yr – $160K/yrSenior Level8+ years expContract

Posted 3 weeks ago

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Job Summary

Acquisition leadership across four fashion brands Own the end-to-end multi-brand funnel, balancing budgets, growth targets, and CAC/ROAS while testing new channels and scaling reach.

Ownership: Acquisition across paid search, paid social, display, CTV, affiliate, and emerging channels.
Collaboration: Align with Analytics, Creative, Merchandising, and Product to sharpen targeting, messaging, and landing-page impact.
Measurement: Use attribution and performance data to optimize campaigns, reporting, and partner alignment.

Job Description

Responsibilities

Own the acquisition marketing strategy and performance across a portfolio of four Fashion/Lifestyle eCommerce brands , balancing each brand’s growth objectives, budgets, and customer acquisition goals.
Develop and lead customer acquisition strategies across key digital channels including paid search, paid social, display, connected TV (CTV), affiliate marketing, and emerging growth channels.
Create campaigns designed to maximize new customer acquisition while driving scalable growth across multiple eCommerce websites.
Collaborate with Analytics, Creative, Merchandising, and Product to optimize audience targeting, messaging, creative performance, and landing page conversion.
Manage and optimize full-funnel acquisition campaigns to achieve aggressive growth targets while maximizing traffic, conversion, return on ad spend (ROAS), and customer acquisition efficiency.
Implement and oversee ongoing testing of new channels, audiences, creative, bidding strategies, and acquisition tactics to improve campaign performance and expand customer reach.
Leverage customer data and market insights to develop targeted acquisition campaigns, ensuring the right message reaches the right audience at the right time.
Utilize analytics tools to monitor campaign performance, identify optimization opportunities, and provide actionable insights to improve future campaigns.
Collaborate with the Analytics team to refine audience segmentation, attribution, and measurement strategies.
Develop regular performance reporting and communicate campaign results, insights, risks, and recommendations to internal stakeholders.

Authentic Brands Group

2.8 Glassdoor

Authentic Brands Group (Authentic) is a unified platform that integrates M&A, licensing, brand strategy and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Authentic owns more than 50 global brands, generating approximately $32 billion in annual retail sales. These brands have a significant presence in 150 countries, with more than 29,000 freestanding stores and shop-in-shops, as well as 460,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.For more information, visit authentic.com.***We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information. If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.***

Founded in 2010

New York, New York, USA

639 employees (225 in marketing)

corporate.authentic.com

44% recommend to a friend

39% CEO approval