Director, Account Planning

Philadelphia, PA (On-site)

$107K/yr – $153K/yrDirector/Executive8+ years expFull time

Posted 13 days ago

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Job Summary

Own and drive brand strategy workstreams—from research and analysis to workshops—turning insights into briefs and growth opportunities while leading collaboration across teams and supporting business development.

Lead insights-led brand opportunities and briefs
Coordinate cross-functional strategy, creative, and client workshops
Advance business development and account growth with data-driven approaches

Job Description

Responsibilities

Developing insights to unlock brand opportunities through research, analysis and strategic thinking
Creating briefs and delivering briefings that inform and inspire creativity
Collaborating with clients and partners to identify brand growth opportunities and solve consumer/customer challenges
Assessing brand and creative performance through primary and secondary research along with data analytics
Develop and lead creative and strategic workshops and brainstorming sessions
Design and execution of qualitative and quantitative market research
Relevant trend tracking and creation of agency point-of-view
Support business development/account growth strategies
Manage direct report and support cross-strategy partners
Apply and optimize agency strategy tools and frameworks

Requirements

At least 8 years’ experience working in marketing and/or strategic services organizations – e.g., general advertising agency account planning group; marketing consultancy, management consulting firm; brand strategy firm
Brand strategy experience on large, complex franchise brands or brand portfolios
Qualitative and quantitative research experience and expertise
Proven skills in uncovering and implementing consumer/customer insights
Exceptional writing, communication and influence skills
Ability to work independently and collaboratively across large, multi-functional teams

Benefits

medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Digitas Health

Digitas Health is connected, for good. The first global connected-health agency, we specialize in bringing health brands and humans closer—as they should be. Health is for all of us, after all. So where data informs, we add our instinct. Where intelligence empowers, we bring our empathy. And where creativity comes first, we remember it comes from all of us. Because for us, good is more than a metric. It’s a mindset. A mantra. A must. With offices in Philadelphia, New York, and Chicago, Digitas Health is a member of the world’s largest healthcare communications network, Publicis Healthcare Communications Group. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

Founded in 1990

Philadelphia, Pennsylvania, USA

971 employees (355 in marketing)

www.digitashealth.com