Director, Account Planning

New York, USA (On-site)

$129K/yr – $186K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Drive pharma brand strategy and insight work at a director/VP level, coordinating research, briefs, and cross-functional collaboration to fuel growth.

  • Develop insights to unlock brand opportunities through research, analysis and strategic thinking
  • Must-have: At least 8 years in marketing/strategic services and 5+ years supporting a pharma brand
  • Standout: Experience leading workshops and managing cross-functional teams

Job Description

Drive pharma brand strategy and insight work at a director/VP level, coordinating research, briefs, and cross-functional collaboration to fuel growth.

  • Develop insights to unlock brand opportunities through research, analysis and strategic thinking
  • Creating briefs and delivering briefings that inform and inspire creativity
  • Collaborating with clients and partners to identify brand growth opportunities and solve consumer/customer challenges
  • Assessing brand and creative performance through primary and secondary research along with data analytics
  • Develop and lead creative and strategic workshops and brainstorming sessions
  • Design and execution of qualitative and quantitative market research
  • Relevant trend tracking and creation of agency point-of-view
  • Support business development/account growth strategies
  • Manage direct report and support cross-strategy partners
  • Apply and optimize agency strategy tools and frameworks

Requirements

  • At least 8 years’ experience working in marketing and/or strategic services organizations – e.g., general advertising agency account planning group; marketing consultancy, management consulting firm; brand strategy firm
  • At least 5 years’ experience supporting a pharma brand
  • Brand strategy experience on large, complex franchise brands or brand portfolios
  • Qualitative and quantitative research experience and expertise
  • Proven skills in uncovering and implementing consumer/customer insights
  • Exceptional writing, communication and influence skills
  • Ability to work independently and collaboratively across large, multi-functional teams

Benefits

  • For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
  • Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.
  • Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.
Digitas Health logo

Digitas Health

Digitas Health is connected, for good. The first global connected-health agency, we specialize in bringing health brands and humans closer—as they should be. Health is for all of us, after all. So where data informs, we add our instinct. Where intelligence empowers, we bring our empathy. And where creativity comes first, we remember it comes from all of us. Because for us, good is more than a metric. It’s a mindset. A mantra. A must. With offices in Philadelphia, New York, and Chicago, Digitas Health is a member of the world’s largest healthcare communications network, Publicis Healthcare Communications Group. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

Founded in 1990
Philadelphia, Pennsylvania, USA
971 employees (355 in marketing)

Traffic Signals

Monthly Visitors
5.7K
Traffic Source Mix
Search
36.4%
Direct
47.6%
Referral
7.3%
Social
7.4%
Paid
1.1%

Headcount Trend

Current headcount: ~971

Marketing Team

Marketing Team Size
162 (17% of company)
Marketing Roles Posted (Last 30 Days)
6