Director, Account Based Marketing (ABM)

USA (On-site)

$130K/yr – $160K/yrDirector/Executive10+ years expFull time

Posted 6 weeks ago

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Job Summary

Own ABM for strategic accounts with cross-channel activation and compliant messaging in a regulated animal health context.

  • Own and translate account plans into targeted, full-funnel activations across email, digital, events, and direct mail.
  • Partner with Key Account Managers and sales to deliver account-specific tools, messaging, and co-marketing plans that drive revenue within Channel Partners and Corporate Accounts.
  • Establish measurement frameworks and regular reporting on KPIs like new script growth, prescription management, refill rates, and revenue impact.

Job Description

Responsibilities

  • Own and execute an integrated account-based marketing strategy aligned to Wedgewood's key account growth priorities.
  • Design and operationalize marketing programs that support both Channel Partner and Corporate Account segments.
  • Translate key account plans developed by Key Account Managers into targeted marketing activations that drive measurable growth within those customers.
  • Balance near-term revenue impact with long-term brand and customer equity within each account
  • Build and execute full funnel marketing campaigns tailored to the specific needs of Channel Partners and Corporate Accounts.
  • Leverage multiple channels including email, digital advertising, direct mail, webinars, and events.
  • Develop account-specific messaging frameworks that reflect each partner's business model, customer base, and buying journey.
  • Ensure all campaigns comply with applicable regulatory requirements in the animal health and compounding pharmacy environment.
  • Partner closely with Key Account Managers to understand account strategies, priorities, and opportunities, translating these into executable marketing plans.
  • Serve as the primary marketing point of contact for select Channel Partner and Corporate Account stakeholders, participating in joint business planning and occasional customer-facing meetings as needed.

Requirements

  • Bachelor's degree in Business, Marketing, or equivalent related work experience required; MBA preferred.

Preferred

  • MBA preferred
  • Experience operating in a regulated industry (pharma, animal health, healthcare, or similar) preferred

Benefits

  • Competitive compensation and benefits
  • Opportunities for growth and career development
  • A supportive, team-first culture where your work matters
  • The ability to make a real impact on animal health every day
  • Medical, dental, vision and voluntary benefit coverages
  • Company Paid Life Insurance and disability coverage
  • 401(k) retirement plan with generous company contribution
  • Paid time off that increases every year
  • Tuition reimbursement opportunities
  • Strong internal promotion and career development programs

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