Responsibilities

• For an emerging wellness service line, own the Direct-to-Consumer program, driving strategic planning and hands-on execution of marketing activities.
• Manage an integrated omnichannel presence, identifying/driving growth across paid social media, paid search and app store ecosystems.
• Focus on the steps at the top of the marketing funnel, from initial brand awareness through acquisition, for a subscription product.
• Collaborate with team members to plan, produce and go to market with performance oriented, on-brand content and creative assets.
• Champion a rigorous test-and-learn approach, translating performance data into actionable insights and clear recommendations for ongoing channel optimization.
• Track, analyze and optimize campaign performance metrics, leveraging data and insights to drive consistent improvements in CAC, CVR and LTV.
• Monitor, manage and actively participate with the core consumer audience, including in community forums and with content creators. This also informs your campaign strategy, with direct insights to ensure community relevance and trust.
• Proactively stay at the forefront of social and performance marketing trends, emerging tools, and AI advancements to ensure campaigns and content remain innovative, competitive and impactful.
• Operate at the cross-functional intersection of Wildflower’s marketing, product, growth, patient experience and client experience teams, fostering a collaborative environment while surfacing actionable insights to drive organizational success.