Direct-to-Consumer Growth Marketing Manager

USA (Remote)

$110K/yr – $120K/yrMid Level5+ years expFull time

Posted 1 month ago

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Job Summary

Drive the direct-to-consumer growth engine for a wellness brand, shaping funnel strategy, content, and tests to convert awareness into subscribers.

  • Growth & Funnel: Own top-of-funnel strategy and cross-channel activation (paid social, paid search, app stores) to grow subscribers.
  • Content & Test-and-Learn: Plan and produce on-brand content and run rigorous experiments to optimize CAC, CVR, and LTV.
  • Community & Insights: Monitor communities and creators to inform campaigns and surface product/marketing alignment.

Job Description

Drive the direct-to-consumer growth engine for a wellness brand, shaping funnel strategy, content, and tests to convert awareness into subscribers.

  • Growth & Funnel: Own top-of-funnel strategy and cross-channel activation (paid social, paid search, app stores) to grow subscribers.
  • Content & Test-and-Learn: Plan and produce on-brand content and run rigorous experiments to optimize CAC, CVR, and LTV.
  • Community & Insights: Monitor communities and creators to inform campaigns and surface product/marketing alignment.
Wildflower Health logo

Wildflower Health

4.8 Glassdoor

Wildflower is a leading women’s health company transforming care delivery and payment models to radically improve access and outcomes. We offer a modular suite of software, support and services directly to providers, payers and patients. We combine personalized digital health journeys, continuous risk monitoring and trusted support teams of Health Advocates, IBCLCs and certified doulas to strengthen the relationship between patients and their care teams. Wildflower also architected the industry's most comprehensive bundle for value-based maternity care, with pre-built functionality for all actuarial, clinical and operational needs. Wildflower can help you successfully address the key drivers of women's health by reducing the cost of care through improved access and outcomes. Join us at wildflowerhealth.com.

Founded in 2012
San Francisco, California, USA
70 employees (7 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
5.1K
Monthly Google Ads Budget
$1.2K
Traffic Source Mix
Search
26.9%
Direct
49.2%
Referral
6.1%
Social
16.5%
Paid
1.3%

Headcount Trend

Current headcount: ~70

Marketing Team

Marketing Team Size
7 (10% of company)

Funding

Total Funding
$58.7M
Last Raise
$17.9M
Undisclosed, 1 years ago

Funding History

  • Dec 2024
    Undisclosed • $17.9M
  • Mar 2022
    Series Unknown • $26M
  • Mar 2018
    Series C • $8M

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