Dir, Brand Creative at Exemplis | Cypress, CA | $159K/yr – $246K/yr

Exemplis

Dir, Brand Creative

Cypress, CA (Hybrid)

$159K/yr – $246K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own multi-brand creative leadership for DTC and B2B, turning brand guidelines into scalable assets and AI-enabled production that moves fast.

Lead creative direction across DTC and B2B, driving distinct voices and rapid asset production with AI tools.
Build and refine briefs, workflows, and production processes to sustain high quality at pace.
Align with CGXO, eCommerce, Growth to translate performance insights into creative optimization.

Job Description

Responsibilities

Lead and evolve creative direction across DTC brands and the B2B channel, ensuring distinct brand voices and consistent standards
Maintain and apply brand guidelines across the portfolio, ensuring alignment across paid, organic, owned, and retail channels
Partner with the CGXO, eCommerce, and Growth leaders to align creative with commercial priorities
Contribute to campaign concepts, seasonal creative, and always-on performance assets
Establish and refine creative processes, briefs, and asset production workflows
High-velocity, AI-enabled production
Support and evolve an AI-enabled production model using current and emerging tools
Drive consistent, high-quality creative output at the pace required for modern DTC marketing
Partner with Growth Marketing and eCommerce to incorporate performance insights into creative output
B2B creative leadership

Requirements

8+ years of experience in creative roles, including leadership responsibility
Experience leading multi-brand creative across both performance and brand contexts
Strong portfolio across campaign, digital, brand, email, and social creative
Experience managing small, high-performing teams
Hands-on experience directing studio and location shoots from concept through delivery
Demonstrated fluency with AI tools and creative workflows
Experience developing and maintaining brand guidelines across multiple brands
Ability to collaborate and influence across eCommerce, Growth, and Brand teams

Preferred

Experience working across multiple brands
Exposure to B2B creative environments
Familiarity with AI tools or interest in learning AI-enabled creative workflows
Experience in home furnishings, lifestyle, or related categories
Background in UX or web design

Benefits

In addition to our unique culture, we also offer these fun perks and benefits.
Competitive Salary: Our compensation philosophy is to be externally competitive, internally fair, and not win or lose on compensation. Salary ranges are developed with the support of national benchmarks and industry best practices that adjusts to your cost of labor, years of relevant experience, skill set, and education.
Hybrid Work Schedule: We believe in supporting a healthy work–life balance and offer a flexible hybrid schedule, with remote work on Mondays and Fridays and onsite collaboration on Tuesdays, Wednesdays, and Thursdays.
Health Insurance: We offer a variety of health insurance options (medical, dental, vision, etc.) for all of our team members. Eligible the first month following your start date.
401(k) : We match 100% up to 3% and then 50% of the next 2% deferred.
Time Off: Taking time off to recharge is a must whether it is for your personal health or vacation; paid time off starts accruing day 1!
Observed Holidays : 10 company observed holidays: New Years, Martin Luther King, President’s Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving, Day after Thanksgiving, Christmas Day.
Employee Discounts : We offer discounts to our employee across all of our product lines.
Hit our Numbers Lunch: When we hit our monthly milestones, we all celebrate!
Tuition Scholarships: Partnership with UMASS Global for 10%-20% off tuition for you and/or your family.

Exemplis

Born and bred in sunny California, Exemplis® was founded in 1996 on one simple principle: when it comes to our customers, instant gratification is never overrated. Our brands were created to give our customers what they want, how they want it, when they want it. Our Brands:SitOnIt Seating: We’re the number one chair manufacturer in North America for a reason. For 25+ years we’ve been disrupting the industry with unparalleled build-to-order solutions, unmatched lead times as quick as 2 days, & an uncompromising commitment to value. SitOnIt Seating® is the one place for any & every space. Timbuk2: It all started by crafting bags for San Francisco bike messengers in 1989. Now Timbuk2® serves a global community of people on the go with our high-quality handcrafted bags, packs, slings and more.X-Chair: Introducing a product with 21st century technology and design. Our X-Chair® advances the function of office chairs with distinct style, innovative features & a comfort-centric promise built on proprietary ergonomic technology from a team of leaders in their field. Mavix: When experts with 20+ years of ergonomic design team up with a powerful group of endemic gamers, Mavix® is the result – breaking the mold of traditional gaming chairs with design that feels as good as it looks. Mavix is the future of gaming.Edloe Finch: On a mission to make chic modern furniture without the typical mark-up, Edloe Finch® brings a unique dynamic to the furniture industry. Our stylish, elevated designs fit well across living rooms, bedrooms, playrooms & more.Albany Park: Albany Park® disrupted an entire industry with three models that satisfy the needs of everyone. Our innovative way to design and deliver high-quality soft seating means everything arrives at your door fast, free and in space-efficient boxes.

Founded in 1996

Cypress, California, USA

549 employees (45 in marketing)

www.exemplis.com