Digital/Influencer Coordinator

New York City, NY (Hybrid)

$45K/yr – $48K/yrIntern/New GradFull time

Posted 2 months ago

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Job Summary

Own social content and influencer activity for client brands, coordinating publishing, conversations, and trend-aligned activations across multiple channels while partnering with designers, PMs, and events teams to amplify reach.

  • Manage social channels, publish content, monitor conversations, and analyze performance to drive ongoing optimization.
  • Identify and vet influencers, coordinate content calendars, and support ideation with design and PM collaboration.
  • Contribute to new business materials and client events to scale social amplification and awareness.

Job Description

Responsibilities

  • Community manages client social channels like Instagram, LinkedIn, TikTok, Facebook, X, and YouTube
  • Learns vendor software and social media listening/measurement tools (i.e. Sprinklr, Brandwatch, TalkWalker, etc.)
  • Publishes content to social channels
  • Monitors social media conversations
  • Analyzes content performance and reports back to team
  • Identifies influencers for our brands to work with
  • Assists with compiling social media content calendars
  • Works with designers and project managers to create social content
  • Brainstorms digital activations and social media content ideas
  • Attends and contributes to client/team meetings, takes notes
  • Monitors digital trends and shares with internal team
  • Assists in the production of new business materials
  • Participates in client events with a focus on social amplification
  • Assist the team in managing interns
  • As applicable manages influencer research, vetting, tracking, reporting, measurement and supports content ideation/strategy
  • Becomes familiar with agency technology, Slack, Monday.com, Bard, Midjourney, etc.
  • Other duties as assigned

Requirements

  • Bachelor’s degree or equivalent
  • Past experience in running brand social channels and/or influencer programming (either in-house or at agency)
  • Proven ability to effectively organize multiple deadlines across accounts and teams
  • Expert-level project management skills
  • The ideal candidate will have a solid foundation in digital marketing, across social + influencer (paid and organic)
  • Positive and flexible attitude
  • Proactive and curious mindset
  • Ability to work independently and collaboratively in a team environment and manage multiple accounts/address multiple client needs
  • Ability to meet deadlines
  • Has a finger on the pulse of pop culture, trends, entertainment, and news

Preferred

    Benefits

    • A workplace that’s alive with courage, ideas, respect and humanity
    • Professional growth and development programs to help advance your career
    • Comprehensive health care and wellness plans for your entire family
    • A 401(k) Savings Plan and Flexible Spending Accounts
    • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
    • Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
    M Booth logo

    M Booth

    A full-service healthcare communications agency built to help organizations and brands challenge norms, drive results and improve health.Follow us on IG! instagram.com/mboothhealth

    Founded in 1992
    New York, New York, USA
    76 employees (26 in marketing)

    Traffic Signals

    Monthly Visitors
    4.8K
    Traffic Source Mix
    Search
    31%
    Direct
    46.3%
    Referral
    5.6%
    Social
    15.7%
    Paid
    1.2%

    Headcount Trend

    Current headcount: ~76

    Marketing Team

    Marketing Team Size
    20 (26% of company)
    Median Career Experience
    10 years
    Median Tenure
    2.8 years
    Marketing Roles Posted (Last 30 Days)
    2