Responsibilities

• Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
• Creating high-level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
• Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
• Aligning content with business goals, stakeholder objectives, and user needs
• Inventorying and auditing of content on a local or enterprise level
• Copywriting - a high proficiency in writing for real people and motivating them to action
• Conducting in-depth research on industry-related topics to develop original content and optimize current content
• Creating high-quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
• Editing content and proofreading material for errors and inconsistencies
• Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content