Digital Video Performance Analyst at BMG360 | Shelton, CT

BMG360

Digital Video Performance Analyst

Shelton, CT (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own end-to-end video media campaigns across YouTube and CTV, driving performance from planning through reporting for multiple clients.

Campaign Management: Build and optimize CTV and digital video programs across YouTube, DV360, and streaming platforms.
Performance Analytics: Track CPA, ROAS, VTR, and delivery; turn data into client-ready recommendations.
Client Partnership: Lead strategy discussions and recurring updates, translating complex data into clear business impact.

Job Description

Responsibilities

Build and manage CTV and digital video campaigns from concept to execution, ensuring alignment with client goals and KPIs
Monitor daily campaign delivery across YouTube, CTV/OTT, programmatic video, and emerging streaming platforms; make real-time adjustments to optimize reach, engagement, and conversion
Track and report on key performance metrics: CPA, CPL, cost per call, view-through rate (VTR), completion rate, ROAS, and delivery metrics
Identify trends, performance drivers, and optimization opportunities across platforms and audience segments
Develop and maintain performance benchmarks across video channels to inform planning and forecasting
Develop comprehensive media plans that integrate CTV and digital video into broader cross-channel strategies
Collaborate with internal teams to ensure media plans are aligned with clients' marketing objectives and performance metrics
Assist in forecasting and scenario modeling for campaign deliverables (ie: calls, leads, conversions) given current costs, clearance rates, and pacing
Support testing strategies related to creative, targeting, frequency, and spend allocation across video channels
Partner with Media Managers to evaluate performance impact of optimizations and budget shifts

BMG360

BMG360 is a team of performance marketing and lead generation experts. For over 20 years we’ve been delivering proven, scalable results. Here’s how: Our holistic, 360° approach gives us a full view of the media landscape, connecting every channel to drive engagement at every funnel stage. Performance technology and historical data give us an edge to test, pivot, and optimize in real time. That means faster decisions, smarter media placements, and creative that performs. Our clients partner with us for performance marketing that delivers growth speed and results at scale. And as an employee of BMG360, you'll interact with peers across every area of the business, supporting and learning from one another. You'll help grow our client’s businesses while growing BMG360 and your own career.

Founded in 2003

Shelton, Connecticut, US

169 employees (63 in marketing)

www.bmg360.com