Digital Strategy Manager. at The Karcher Group | Indiana, PA

The Karcher Group

Digital Strategy Manager.

Indiana, PA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Lead digital strategy leadership for clients as a Digital Strategy Manager, owning advisory and execution from pre-sales to ongoing programs.

Own and direct digital strategy development for clients, coordinating across Creative and Development teams.
Must-have: Minimum of 5 years of proven digital marketing strategy execution experience.
Standout: ROI and client-health governance with measurable heartbeats and data-driven optimization.

Job Description

Responsibilities

Develop trusted advisor relationships with clients, serving as a strategic consultant and team decision-maker
Both lead and execute digital strategy projects for new clients that are aligned to their goals, working closely with Creative and Development teams; decide on priority of execution
Prepare and deliver compelling digital strategy presentations for new clients, effectively communicating proposed strategies and their potential impact
Direct, lead and oversee ongoing strategy for current clients, utilizing your expertise to develop comprehensive digital marketing strategies aligned with client objectives, providing strategic guidance and ensuring successful implementation
Direct the internal approval process to ensure deliverables match strategy and client expectations
Identify additional opportunities, working with Account Manager to increase wallet share and consulting on contract renewal and one-time opportunities
Attend Sync Ups and other pre-sales meetings to provide valuable strategic insights to help close deals
Lead client meetings that are centered around services, results and strategy
Oversee ROI and results: Monitor and analyze key performance indicators (KPIs) and return on investment (ROI), making data-driven decisions to optimize strategy and campaigns to achieve the desired outcomes, prepare and present reports on ROI status
Oversee and determine Heartbeats: Evaluate client ROI and client satisfaction, establishing "heartbeats" to assess the overall health of the client relationship, working closely with the Account Manager and Project Manager for key insights when it comes to the relationship temperature of clients

Requirements

Understanding of core tactics, including SEO, Digital Advertising, Marketing Automation, Social Media, Content Marketing and Development
Excellent presentation skills and experience developing presentations
Ability to work in a fast-paced agency environment
Familiarity with marketing automation platforms, digital advertising platforms, content management systems and social media platforms
Minimum of 5 years of proven success in developing and executing digital marketing strategies

Benefits

401(k)
401(k) matching
Dental insurance
Flexible schedule
Health insurance
Health savings account
Life insurance
Paid time off
Parental leave
Referral program

The Karcher Group

TKG, formerly The Karcher Group, has rebranded! Head over to our new company page to stay in touch. In 25 years – thanks to the support of our clients and community - we've grown beyond an individual to a leading partner for marketing, web and IT. As we continue to innovate and expand our services, it’s time to realign our brand to better represent the team that drives our success. Geoff Karcher, TKG’s founder and president, is not going anywhere, but at 40+ employees strong, we now stand as a collective force, driven by a shared passion for excellence. Connect with us on our rebranded company page to see what’s next for TKG: https://www.linkedin.com/company/we-are-tkg/. Tap our collective genius and stay in the know with company updates, industry insights and thought leadership from our talented team. We are committed to starting conversations, sharing experiences and making connections. Thank you for your continued support!

3 employees (1 in marketing)

tkg.com