Digital & Social Media Manager at Juanita's Foods | Dallas, TX | $75K/yr – $85K/yr

Juanita's Foods

Digital & Social Media Manager

Dallas, TX (Remote)

$75K/yr – $85K/yrMid LevelFull time

Posted 5 months ago

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Job Summary

Drive Hispanic-focused digital marketing and social media campaigns to support brand objectives and authentic consumer connections.

Proven experience in digital marketing, social media management, and content creation.
Must-have: Spanish language fluency with bilingual writing and editing ability.
Standout: Analytics and content tooling proficiency.

Job Description

Responsibilities

Execute against brand strategy by developing and executing digital marketing and social media plans designed to support business objectives and resonate with Hispanic audiences across multiple platforms.
Leverage brand messaging and relevant occasions to plan and manage digital & social media calendars across channels such as brand and retailer websites, Instagram, TikTok, Facebook, X, LinkedIn, YouTube, and more.
Integrate other brand and retail media/tools into digital & social media plans to contribute to a fully integrated communications approach.
Stay current on trends, cultural insights, and platform behaviors within the Hispanic and general markets.
Concept, write, create, and edit engaging content that reflects an authentic voice relevant to the Hispanic consumer.
Create bilingual or Spanish-language content as needed, maintaining consistent brand voice and cultural nuance.
Develop high-quality multimedia assets, including short-form videos, graphics, photography, and copy for campaigns, product launches, and brand storytelling.
Engage with audiences in a culturally aware and respectful manner, including responding to comments and messages in English or Spanish as appropriate.
Build a positive and inclusive brand presence within Hispanic communities online.
Monitor and analyze performance across platforms; identify and present insights and key learnings on engagement, reach, conversions, and cultural resonance.

Requirements

Proven experience in digital marketing, social media management, and content creation.
Strong understanding of the U.S. Hispanic consumer, including cultural trends and digital behaviors.
Ability to craft content that resonates authentically with Hispanic audiences.
Spanish language fluency with bilingual writing and editing ability required.
Background in influencer marketing, community engagement, or multicultural marketing.
Proficiency with creative and social tools (Adobe Suite, Canva, CapCut, etc.).
Knowledge of analytics tools such as Google Analytics, Meta Insights, and TikTok Analytics.
Excellent storytelling, copywriting, and visual communication skills.
Highly organized, detail-oriented, and able to thrive in a fast-paced environment.

Preferred

Understanding of SEO and email marketing platforms desirable.
Experience in retail media, including Amazon.com, WMC, AMC, Instacart, etc. desirable.

Juanita's Foods

Founded in 1946 by George De La Torre Sr. and his nephew, Albert Guerrero, Juanita’s Foods is the world’s largest manufacturer of Menudo, a popular Mexican soup. In addition to several varieties of Menudo, Juanita’s also offers Pozole, Albóndigas, Hominy, Chile Verde and Nacho Cheese Sauce as well as a line of Pico Pica sauces. As a third-generation family-owned business, it is Juanita’s Foods on-going commitment to innovation, authenticity and quality that has enabled the company to become a leader in the Mexican food category. Juanita’s is based in Wilmington California and looking for talented individuals to join the team.

Founded in 1946

Thenard, California, USA

163 employees (8 in marketing)

www.juanitasfoods.com