Digital & Radio Content Leader - WTMM

Albany, NY (On-site)

$45K/yr – $55K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the front-end brand machine in a creator-driven role, overseeing on-air talent, content strategy, and community growth while aligning with sales to turn engagement into revenue.

  • Brand ownership: Lead influencer-led content, coaching, and live shows to grow audience and revenue impact.
  • Talent and culture: Recruit and coach air and digital talent, shaping a high-performance, brand-aligned team.
  • Content and partnerships: Drive cross-channel strategy with sales for features, promotions, endorsements, and events that move audience and client objectives.

Job Description

Responsibilities

  • Lead the brand from the front as an active influencer, content creator, and endorser, driving audience engagement while setting the standard for compelling content and coaching team members to do the same.
  • Recruit, develop, coach, and retain top on-air and digital talent while partnering with market leadership to cultivate a positive, professional, and high-performing culture that supports brand growth and team success.
  • Lead regular strategy, coaching, and brainstorming sessions with air talent and cross-functional teams while partnering closely with sales leadership to develop compelling, revenue-generating content, features, promotions, endorsements, digital initiatives, and events that engage audiences, support client objectives, and drive market growth.
  • Build and engage passionate audience communities by creating compelling multi-platform content, maintaining a strong presence across digital and social channels, representing the brand at events and promotions, and cultivating community relationships that drive audience growth and revenue-generating partnerships.
  • Host a live, engaging on-air show on a regular, ongoing basis, preparing daily content that entertains, informs, and connects with the target audience
  • Create and publish a minimum of two original local articles per day for the station website and mobile app
  • Collaborate closely with the Director of Content to elevate brand quality, programming, and events while seamlessly integrating digital and social content into the overall content strategy to maximize audience engagement across platforms.
  • Communicate clearly and effectively across departments and with key stakeholders
  • Creating and publishing original video content regularly, including social-first short-form video (Reels, TikTok, YouTube Shorts) and longer-form segments that grow your personal on-screen brand
  • Prospecting and developing endorsement and influencer partnerships with local businesses, pitching yourself as a trusted community voice who can authentically promote products and services across on-air, video, and social platforms
  • Participating in person in high-visibility community events, client meetings, and business functions as a station ambassador who builds relationships that translate into revenue

Requirements

  • 5+ years of full-time radio experience
  • Demonstrated leadership ability with a track record of building successful brands or teams
  • Proven, measurable success in audience growth and digital content performance
  • Strong understanding of FCC rules and regulations
  • Excellent written, verbal, and public speaking skills
  • Comfort interacting with listeners, clients, and community partners in public settings
  • Strong organizational, problem-solving, and prioritization skills
  • Ability to multitask, meet deadlines, and perform under pressure
  • Technical proficiency operating control boards, remote broadcast equipment, and related production tools
  • High School Diploma (required)
  • Valid driver's license, auto insurance, and vehicle (required)

Benefits

  • Competitive salary + bonus program
  • 3 weeks PTO + 9 paid holidays
  • Medical, Dental, Vision, and Pet Insurance
  • 401(k) Retirement Plan
  • Company-provided laptop
  • Casual, high-energy work environment
  • Opportunities for upward mobility within a growing media organization
  • Company discounts
  • Volunteer Time Off—give back to your community
  • And much more…
Townsquare Media logo

Townsquare Media

3.3 Glassdoor

Townsquare is a community-focused digital media, digital marketing solutions, and radio company focused outside the Top 50 markets in the U.S. Our assets include Townsquare Interactive, a digital marketing services subscription business providing websites, search engine optimization, social platforms, and online reputation management for approximately 21,900 SMBs; Townsquare IGNITE, a proprietary digital programmatic advertising technology with an in-house demand and data management platform; and Townsquare Media, our portfolio of 322 local terrestrial radio stations in 67 cities with corresponding local news and entertainment websites and apps including legendary brands such as WYRK.com, WJON.com, and NJ101.5.com, along with a network of national music brands including XXLmag.com, TasteofCountry.com, UltimateClassicRock.com, and Loudwire.com.

Founded in 2010
Purchase, New York, US
2K employees (922 in marketing)
57% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
18.2K
Traffic Source Mix
Search
25.5%
Direct
58.9%
Referral
11.6%
Social
3.3%
Paid
0.6%

Headcount Trend

Current headcount: ~1.9K

Marketing Team

Marketing Team Size
828 (43% of company)
Median Career Experience
13 years
Median Tenure
8.2 years
Marketing Roles Posted (Last 30 Days)
13

Funding

Last Raise
Post IPO Equity, 10 years ago

Funding History

  • Aug 2016
    Post IPO Equity

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