Digital Program Sr. Marketing Specialist

Alabama, USA (Hybrid)

$72K/yr – $119K/yrSenior Level3+ years expFull time

Posted 11 days ago

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Job Summary

Own the end-to-end content publishing and program management across digital channels, partnering with agencies and internal teams to launch programs in Adobe Experience Manager and optimize publishing processes.

  • Manages intake, production, and deployment through SPI-aligned processes
  • Coordinates with Marketing, agencies, and technology teams to deliver dynamic, personalized experiences

Job Description

Responsibilities

  • Activate content through the core content management system across owned digital channels to strengthen brand favorability and perception.
  • Partner with lead agency, Digital and Marketing teams, business partners and internal technology teams to launch programs in Adobe Experience Manager, including dynamic and personalized experiences.
  • Own the end-to-end publishing workflow, from intake through production and deployment.
  • Manage intake and publishing activities in alignment with the SPI process, risk controls and measurement routines.
  • Serve as primary liaison for Marketing and Communications stakeholders, Synechron, GroupeConnect and internal technology teams.
  • Build channel, business and program expertise to support effective execution.
  • Oversee day-to-day request intake and internal production team delivery for business-as-usual publishing.
  • Produce digital assets in accordance with risk frameworks, best practices and reporting insights.
  • Assess publishing processes and recommend improvements that support operational excellence.

Requirements

  • 3-5+ years of experience in program marketing, digital content management or digital publishing.
  • Corporate digital publishing experience preferred.
  • Strong project management skills, with the ability to prioritize work and meet deadlines.
  • Experience with content management systems and digital publishing tools.
  • Understanding of SEO principles and digital content best practices.
  • Experience working with or within a digital agency.
  • Experience with program measurement, including test/control and A/B testing.
  • Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

Preferred

  • Comfortable working in a fast-paced, matrixed environment.
  • Ability to adapt to evolving digital trends, tools and technologies.
  • Ability to independently own and drive programs with limited day-to-day oversight.
  • Ability to collaborate with partners and agencies, build alignment and execute effectively.

Benefits

  • This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.
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Bank of America

4.0 Glassdoor

Bank of America is one of the world's largest financial institutions, serving individuals, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company serves approximately 56 million U.S. consumer and small business relationships. It is among the world's leading wealth management companies and is a global leader in corporate and investment banking and trading.This LinkedIn company page is moderated. For more information, please visit: https://bit.ly/32FDdQr.For account issues, please visit: https://bit.ly/2GeTIeP.

Founded in 1998
Charlotte, North Carolina, USA
235K employees
76% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
110.9M
Monthly Google Ads Budget
$4.8M
Traffic Source Mix
Search
19.2%
Direct
77%
Referral
2.6%
Social
0.8%
Paid
0.3%

Headcount Trend

Current headcount: ~235.1K

Marketing Team

Median Career Experience
24 years
Median Tenure
17.2 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Total Funding
$3.6B
Last Raise
$388M
Post IPO Debt, 1 years ago

Funding History

  • Feb 2025
    Post IPO Debt • $388M
  • Nov 2024
    Post IPO Debt • $2B
  • Jul 2020
    Post IPO Equity • $400M

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